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Apple Enhances App Store Age Rating System with New Age Ranges and Developer Questionnaire
ByAinvest
Friday, Jul 25, 2025 10:19 am ET1min read
Apple is expanding its age rating system for apps to include 13+, 16+, and 18+ ratings, replacing 12+ and 17+. Developers will answer new age rating questions to identify sensitive content, and the App Store will display more information to help parents make informed decisions. The updated system aims to provide more specific guidance and prevent kids from installing age-inappropriate apps.
Apple is enhancing its age rating system for apps, introducing new categories of 13+, 16+, and 18+ ratings to replace the previous 12+ and 17+ ratings. This update aims to provide more specific guidance to parents and prevent children from installing age-inappropriate apps. The new system will require developers to answer more detailed age rating questions, enabling the App Store to display more comprehensive information about the content within each app.The updated system includes new categories that cover sensitive content such as frequent profanity, crude humor, horror themes, and realistic violence. These additions reflect a more nuanced approach to content classification, allowing parents to make more informed decisions about the apps their children can access.
Developers will need to complete a revised age rating questionnaire that includes new questions to identify sensitive content. The App Store will then generate appropriate ratings based on the developer's responses. This new system is designed to provide a more accurate representation of the content within each app, helping parents to better protect their children online.
The changes are part of Apple's ongoing efforts to create a safer online environment for children. By expanding the age rating system, Apple is providing parents with more tools to manage their children's app usage and ensure they are accessing age-appropriate content.
The updated age rating system will be rolled out gradually, with developers receiving guidance and support as they transition to the new system. Apple has stated that the new categories will be fully implemented by the end of 2025.
References:
[1] https://developer.apple.com/help/app-store-connect/reference/age-ratings-values-and-definitions/
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