Apple to Discontinue Eight Products Following iPhone 17 Event

Apple is set to discontinue eight products after the iPhone 17 event, including the iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The new lineup will feature the iPhone 16e, iPhone 16, iPhone 16 Plus, iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Additionally, Apple is expected to discontinue the Apple Watch Series 7, AirPods Pro 2, AirPods 2, AirPods 3, and the second-generation Apple Watch SE.

Apple's iPhone 17 event, scheduled for September 9, is anticipated to bring significant changes to its product portfolio. According to 9to5Mac [1], Apple is expected to discontinue eight products, including the iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The new lineup will feature the iPhone 16e, iPhone 16, iPhone 16 Plus, iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Additionally, Apple Watch Series 7, AirPods Pro 2, AirPods 2, AirPods 3, and the second-generation Apple Watch SE are also expected to be discontinued.

The iPhone 17 event is set to be a pivotal moment for Apple, as it introduces a new generation of iPhones with advanced features. The new iPhones are expected to support Apple Intelligence for the first time, which could significantly enhance user experience. The iPhone 17 Pro and iPhone 17 Pro Max are anticipated to be priced at $1,049 and $1,199, respectively, with the iPhone 17 Pro Max rumored to cost up to $1,249 [2].

The event is also expected to introduce the highly anticipated AirPods Pro 3, which will be unveiled alongside the iPhone 17 series. The new AirPods Pro 3 are expected to come with a heart rate monitoring sensor and the H3 chip, offering enhanced performance and features [3].

Apple's Q3 2025 financial performance highlights its commitment to AI and ecosystem-driven growth. The company's revenue rose by 10% to $94 billion, driven by a 13.5% increase in iPhone sales and $27.4 billion in services revenue. However, the stock closed down 2.5% amid tariff and regulatory concerns [2]. Apple's AI strategy, which includes embedding on-device AI and Google's Gemini into Siri, aims to lock users into Apple's premium hardware and services. The company's focus on ecosystem lock-in and premium hardware differentiation is expected to continue with the iPhone 17 launch.

Investor sentiment remains cautiously optimistic, with analysts warning of potential headwinds such as delayed AI upgrades and tariff costs impacting Q4 profits. Apple's financial resilience, bolstered by $55 billion in cash reserves and a $110 billion stock repurchase program, positions it as a long-term growth play [2].

The broader smartphone market is recalibrating, with Apple's anticipated momentum signaling renewed confidence. However, challenges such as soft demand in China and rising component costs persist. Apple's shift to U.S. manufacturing and strategic pricing adjustments aim to mitigate these risks while maintaining profit margins [2].

The iPhone 17 event will be a critical test for Apple, with the potential to either reignite growth or expose vulnerabilities in its AI roadmap. The event will be closely watched by investors and financial professionals, who will be evaluating Apple's strategy and its potential impact on the company's stock price and market position.

References:
[1] https://9to5mac.com/2025/09/07/discontinued-apple-products/
[2] https://www.ainvest.com/news/apple-ai-strategy-market-impact-q3-2025-assessing-pay-play-model-iphone-17-launch-2509/
[3] https://www.newsbytesapp.com/news/science/airpods-pro-3-to-launch-next-week-with-iphone-17/story