Apple Develops AI-Powered Search Tool for Siri, Safari, and Spotlight
ByAinvest
Wednesday, Sep 3, 2025 4:41 pm ET2min read
AAPL--
The development of World Knowledge Answers marks a significant step in Apple's long-delayed overhaul of Siri. The new search system, which will utilize large language models (LLMs) and generative AI, is designed to provide users with a more comprehensive and accurate search experience. Apple has been working on this project for some time, with various teams contributing to the initiative, including the Siri group under Craig Federighi, the AI division led by John Giannandrea, and the services unit run by Eddy Cue [1].
The integration of World Knowledge Answers into Siri and other Apple services is expected to enhance the assistant's ability to answer complex queries and provide more accurate results. Apple has been exploring partnerships with other tech giants to source some of the underlying technology for this project. Notably, the company has been collaborating with Alphabet Inc. to evaluate and test a Google-developed AI model, which could help power the new Siri [1].
Apple's decision to explore third-party AI models for Siri is part of a broader strategy to stay competitive in the rapidly evolving AI landscape. The company has been facing challenges in keeping pace with rivals like Google and OpenAI in the AI space. The recent ruling in an antitrust case that preserved Apple's deal with Google also provides some relief, allowing the company to focus on its AI initiatives without the pressure of potential divestments [2].
Despite the challenges, Apple remains committed to its AI comeback plan. The company is also planning a visual redesign of Siri and the introduction of a health AI agent for a paid wellness subscription service in 2026. Additionally, Apple is considering the development of a chatbot-like app for search and has been weighing acquisition strategies to bolster its AI capabilities [1].
In conclusion, Apple's AI-powered search tool represents a significant advancement in the company's digital assistant and web search capabilities. The integration of World Knowledge Answers into Siri and other services promises to provide users with a more accurate and comprehensive search experience. As Apple continues to innovate in the AI space, investors can expect to see further developments and enhancements in the company's digital assistant and web search offerings.
References:
[1] https://finance.yahoo.com/news/apple-plans-ai-powered-search-195624003.html
[2] https://www.ainvest.com/news/google-apple-shares-rise-antitrust-case-resolution-2509/
Apple is developing an AI-powered web search tool called "World Knowledge Answers" that will be integrated into Siri and potentially extend to Safari and Spotlight search. The service, set to launch next year, aims to enable users to search for information across the internet. Apple may source some underlying technology from Alphabet's Google.
Apple Inc. is poised to revolutionize its digital assistant and web search capabilities with the launch of an AI-powered search tool, codenamed "World Knowledge Answers." This innovative service, set to debut next year, aims to integrate seamlessly with Siri and potentially extend to Safari and Spotlight search, offering users the ability to search for information across the internet.The development of World Knowledge Answers marks a significant step in Apple's long-delayed overhaul of Siri. The new search system, which will utilize large language models (LLMs) and generative AI, is designed to provide users with a more comprehensive and accurate search experience. Apple has been working on this project for some time, with various teams contributing to the initiative, including the Siri group under Craig Federighi, the AI division led by John Giannandrea, and the services unit run by Eddy Cue [1].
The integration of World Knowledge Answers into Siri and other Apple services is expected to enhance the assistant's ability to answer complex queries and provide more accurate results. Apple has been exploring partnerships with other tech giants to source some of the underlying technology for this project. Notably, the company has been collaborating with Alphabet Inc. to evaluate and test a Google-developed AI model, which could help power the new Siri [1].
Apple's decision to explore third-party AI models for Siri is part of a broader strategy to stay competitive in the rapidly evolving AI landscape. The company has been facing challenges in keeping pace with rivals like Google and OpenAI in the AI space. The recent ruling in an antitrust case that preserved Apple's deal with Google also provides some relief, allowing the company to focus on its AI initiatives without the pressure of potential divestments [2].
Despite the challenges, Apple remains committed to its AI comeback plan. The company is also planning a visual redesign of Siri and the introduction of a health AI agent for a paid wellness subscription service in 2026. Additionally, Apple is considering the development of a chatbot-like app for search and has been weighing acquisition strategies to bolster its AI capabilities [1].
In conclusion, Apple's AI-powered search tool represents a significant advancement in the company's digital assistant and web search capabilities. The integration of World Knowledge Answers into Siri and other services promises to provide users with a more accurate and comprehensive search experience. As Apple continues to innovate in the AI space, investors can expect to see further developments and enhancements in the company's digital assistant and web search offerings.
References:
[1] https://finance.yahoo.com/news/apple-plans-ai-powered-search-195624003.html
[2] https://www.ainvest.com/news/google-apple-shares-rise-antitrust-case-resolution-2509/
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