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Apple Considers AI Shift: Trading in-house Siri for OpenAI or Anthropic Technology
ByAinvest
Sunday, Jul 6, 2025 1:21 am ET1min read
Apple's shares have risen after Bloomberg reported the company may ditch its in-house AI model in favor of technology from OpenAI or Anthropic. The shift would mark a significant change for Apple, which typically builds its core technologies in-house. Siri, Apple's AI assistant, trails rivals and has been criticized for its poor reasoning and conversation capabilities. The stakes are high, and investors are eagerly awaiting Apple's decision.
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