Apple CEO Tim Cook Wins Big with Trump in Oval Office Meeting

Apple CEO Tim Cook met with President Donald Trump at the White House to announce a $100 billion increase in the company's existing $500 billion investment in the US. Trump stated that companies like Apple "will be treated really well" and will not be subject to a forthcoming 100% tariff on imports of semiconductors and chips. Cook gifted Trump an American-made glass engraving, and Apple plans to manufacture 100% of its cover glass for iPhones and Apple Watches in the US.

In a significant move aimed at bolstering domestic manufacturing, Apple has announced a $100 billion increase in its existing $500 billion investment in the United States. This new commitment, which now totals $600 billion over the next four years, was announced by Apple CEO Tim Cook during a meeting with President Donald Trump at the White House [1].

Cook emphasized Apple's dedication to expanding its manufacturing footprint in the U.S., stating, "Today, we’re proud to increase our investments across the United States to $600 billion over four years and launch our new American Manufacturing Program" [1]. This initiative, known as the American Manufacturing Program (AMP), is designed to bring more of Apple's supply chain and advanced manufacturing operations to the U.S.

The new AMP includes partnerships with several key suppliers and manufacturers across the country. Notable collaborations include Corning, Coherent, GlobalWafers America (GWA), Applied Materials, Texas Instruments (TI), Samsung, GlobalFoundries, Amkor, and Broadcom. These partnerships aim to accelerate the production of critical components in the U.S., supporting more than 450,000 supplier and partner jobs [1].

Apple's expanded commitment also includes plans to directly hire 20,000 people in the U.S. over the next four years, with a focus on roles in R&D, silicon engineering, software development, and AI and machine learning. This hiring will be complemented by Apple's ongoing efforts to work with its suppliers to accelerate manufacturing in the U.S. [1].

One of the key highlights of Apple's new commitment is the announcement that 100% of its cover glass for iPhones and Apple Watches will be manufactured in the U.S. This shift is part of Apple's broader strategy to lead the creation of an end-to-end silicon supply chain in the United States [1]. Additionally, Apple has committed to buying American-made rare earth magnets from MP Materials, further strengthening its domestic supply chain [1].

The new investments are part of a broader trend of companies looking to reduce their reliance on foreign manufacturing and increase their domestic production capabilities. This shift is being driven by a combination of factors, including geopolitical tensions, supply chain disruptions, and a desire to create jobs and stimulate economic growth in the U.S. [1].

In response to Apple's announcement, President Trump stated that companies like Apple "will be treated really well" and will not be subject to a forthcoming 100% tariff on imports of semiconductors and chips. This announcement is likely to have significant implications for the semiconductor industry, which has been grappling with supply chain issues and geopolitical tensions in recent years [1].

As Apple continues to expand its manufacturing operations in the U.S., it is also investing in infrastructure and talent development. The company is working with its suppliers to accelerate manufacturing in the U.S. and is committed to supporting U.S. suppliers involved in every key stage of the chip-making process [1].

Overall, Apple's $600 billion investment in the U.S. is a significant commitment to domestic manufacturing and is likely to have a substantial impact on the U.S. economy. The company's focus on creating jobs, developing talent, and building a robust domestic supply chain is a key part of its strategy to remain competitive in the global market.

References:
[1] https://www.apple.com/newsroom/2025/08/apple-increases-us-commitment-to-600-billion-usd-announces-ambitious-program/