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Apple Averts EU Fines with App Store Policy Adjustments
ByAinvest
Tuesday, Jul 22, 2025 12:31 pm ET1min read
Apple has adjusted its App Store rules to avoid EU fines, according to Reuters. The changes include developers paying a 20% processing fee to Apple for purchases. The adjustments were made to satisfy European Commission regulators and prevent mounting fines.
Apple Inc. (AAPL) has made significant changes to its App Store rules and fees in response to European Commission (EC) regulations, aiming to prevent potential hefty daily fines. According to Reuters, Apple's adjustments include developers paying a 20% processing fee for purchases made via the App Store, with fees potentially dropping to 13% for Apple's small-business program. Developers sending customers outside the App Store for payment will face fees between 5% and 15%, and will be allowed to use multiple links to direct users to external payment methods [1][2].These changes come after the EC fined Apple 500 million euros ($586.7 million) in April for violating the Digital Markets Act (DMA), which aims to rein in Big Tech and provide more competition. Apple had 60 days to comply with the DMA, and the company implemented the changes to avoid daily fines that could reach 5% of its average daily worldwide revenue, approximately 50 million euros per day [3].
While Apple has not yet received official approval from the EC, unnamed sources indicate that the changes are likely to be accepted, potentially within the coming weeks. The EC stated that all options remain on the table as it continues to assess Apple's proposed changes [2]. Apple has criticized the EC for mandating how it runs its store, arguing that the regulations are confusing for developers and detrimental to users [3].
The article concludes with a reference list of the sources used.
References:
[1] https://finance.yahoo.com/news/exclusive-apple-set-stave-off-153924729.html
[2] https://www.reuters.com/sustainability/boards-policy-regulation/apple-set-stave-off-daily-fines-eu-accept-app-store-changes-sources-say-2025-07-22/
[3] https://www.pymnts.com/news/regulation/2025/european-commission-expected-to-accept-apples-changes-to-app-store/
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