Apple's AI Push: Third-Party Developers to Join the Race as Apple Intelligence Aims to Top the Charts

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Apple Inc. is preparing to allow third-party developers to write software using its artificial intelligence models, aiming to spur the creation of new applications and make its devices more enticing. The company is working on a software development kit and related frameworks that will let outsiders build AI features based on the large language models that the company uses for Apple Intelligence. Apple expects to unveil the plan on June 9 at its Worldwide Developers Conference. Apple Intelligence already powers iOS and macOS features such as notification summaries, text editing and basic image creation. The new approach would let developers integrate the underlying technology into specific features or across their full apps. To start, Apple will open up its smaller models that run on its devices, rather than the more powerful cloud-based AI models that require servers. The move is part of a broader attempt to become a leader in generative AI — a field that has bedeviled Apple. The company launched the Apple Intelligence platform last year in a bid to catch up with rivals. But the initial features haven’t been widely used, and other AI platforms remain more powerful. The bet is that expanding the technology to developers will lead to more compelling uses for it. In addition to letting developers write apps with Apple’s models, the company is planning an AI-powered battery management mode for consumers. It’s also developing an AI-infused Health app with a virtual wellness coach — though that software won’t be ready until 2026. Apple Intelligence has had a rocky rollout so far. The company needed to pause AI summaries of news headlines due to errors that drew the ire of media organizations, and its Genmoji custom emoji tool sometimes creates icons that look drastically different than those in Apple’s advertisements. More useful features, like Writing Tools, rely on OpenAI’s ChatGPT for text generation.