Apple (AAPL.US) will voluntarily adopt the AI protection measures set by the Biden administration.
Apple (AAPL.US) will be the latest company to voluntarily adopt the AI protection measures set by the Biden administration. The US government announced Friday that Apple would join OpenAI, Amazon (AMZN.US), Alphabet (GOOGL.US), Meta (META.US), and Microsoft (MSFT.US) in pledging to test their AI systems for any discriminatory bias, security flaws or national security risks.
The US government is trying to guide the development of this emerging market and encourage companies to protect consumers. The principles call for companies to transparently test with the government, civil society and academia and report any flaws.
In recent years, as more people have become familiar with and use AI in their daily lives, the emerging market has grown rapidly mainstream. However, the use of the technology in areas such as law enforcement, recruitment and housing has drawn criticism that it is fueling discrimination.
Apple has already partnered with OpenAI, whose generative AI chatbot ChatGPT will be integrated into iPhones. But this has drawn the ire of Tesla (TSLA.US) CEO Musk, who vowed to ban Apple devices from his company if OpenAI’s AI software is integrated at the operating system level. Musk called it a security risk.
The Biden administration has touted the benefits of AI technology while warning of potential dangers and seeking to ensure the industry takes more responsibility for the safety of its products. The administration’s guidelines are broad but not mandatory. In addition, a bipartisan group of lawmakers in the US Congress has expressed a desire to regulate AI.