Apple (AAPL.US) is reportedly continuing to work with Baidu to develop AI features for Chinese iPhone users in an effort to diversify its risk.

Market IntelThursday, Feb 13, 2025 6:00 pm ET
1min read

Apple is continuing to work with Baidu to develop artificial intelligence (AI) features for Chinese iPhone users despite its partnership with Alibaba, media reports citing sources said. Baidu is developing an AI search function that can handle images and text, as well as upgrading its Chinese Siri voice assistant, as part of the "Apple Intelligence" suite, according to the reports. Apple first announced Apple Intelligence at its WWDC conference last year and said it was working with AI company OpenAI. Apple Intelligence was rolled out in English-speaking countries including the US, UK, Australia and Canada last December. Apple reportedly began testing different AI models from Chinese developers in 2023 to launch Apple Intelligence for the Chinese market and had chosen Baidu as its main partner. Apple has been considering other options in recent months, including AI models from popular AI startups such as DeepSeek, in addition to Chinese internet giants such as Tencent, Alibaba and ByteDance, media reports said on Tuesday. Apple and Alibaba's shares both surged after the news. Apple eventually chose to work with Alibaba to develop AI features after weighing its options, Alibaba's chairman Jack Ma confirmed the partnership at a summit in Dubai on Thursday. Apple's simultaneous cooperation with Baidu and Alibaba shows its multi-pronged strategy in the Chinese market to reduce risks, as it faces fierce competition from local smartphone brands such as Huawei and Vivo. Apple Intelligence relies on Apple's in-house AI models and its cooperation with OpenAI in the international market, with the latter's chatbot ChatGPT playing a more important role in handling complex tasks on iPhones. Apple said it hopes to offer AI models from other companies such as Google in the future. This article is a reprint of Caixin and edited by Chen Wenguang of Zhitong Finance.

Comments



Add a public comment...
No comments

No comments yet

Disclaimer: The news articles available on this platform are generated in whole or in part by artificial intelligence and may not have been reviewed or fact checked by human editors. While we make reasonable efforts to ensure the quality and accuracy of the content, we make no representations or warranties, express or implied, as to the truthfulness, reliability, completeness, or timeliness of any information provided. It is your sole responsibility to independently verify any facts, statements, or claims prior to acting upon them. Ainvest Fintech Inc expressly disclaims all liability for any loss, damage, or harm arising from the use of or reliance on AI-generated content, including but not limited to direct, indirect, incidental, or consequential damages.