Apple 2025 Q2 Earnings Strong Performance as Net Income Rises 4.8%
Saturday, May 3, 2025 7:12 am ET
AAPL Trend
Revenue
Apple experienced a 5.1% increase in total revenue, reaching $95.36 billion for the quarter. The iPhone segment contributed $46.84 billion, showcasing strong sales figures. Additionally, Mac revenue amounted to $7.95 billion, and iPad sales generated $6.40 billion. the wearables, Home, and Accessories section produced $7.52 billion. Apple's Services division continued its impressive performance, achieving an all-time high of $26.64 billion in revenue, contributing significantly to the overall sales growth.
Earnings/Net Income
Apple's earnings per share (EPS) increased by 7.8% to $1.65 in 2025 Q2 from $1.53 in 2024 Q2, indicating continued earnings growth. The company's profitability was bolstered by a net income of $24.78 billion in 2025 Q2, marking a 4.8% rise from $23.64 billion in the previous year. The EPS growth reflects Apple's strong financial performance and operational efficiency.
Price Action
The stock price of Apple edged down 0.36% during the latest trading day, decreased 1.88% over the most recent full trading week, and fell 7.99% month-to-date.
Post-Earnings Price Action Review
Historically, Apple's earnings report metrics have led to positive short-to-medium-term stock price gains. Backtest data shows that following earnings reports, Apple stock tends to perform well, with a 3-Day win rate of 55.14%, a 10-Day win rate of 58.96%, and a 30-Day win rate of 59.52%. This suggests a pattern of favorable price action post-earnings releases. The maximum return observed over a 30-day period was 7.55%, indicating potential for significant price appreciation. Despite recent declines, the stock's historical tendency to recover post-earnings offers optimism for investors seeking gains in the aftermath of earnings announcements.
CEO Commentary
Justin Knight, Chief Executive Officer, highlighted that despite challenges impacting hotel performance, the company continues to see solid demand across its diversified portfolio. He noted, "Our hotels operate efficiently and produce strong cash flow," while mentioning a slight pullback in occupancy that was offset by growth in average daily rate (ADR). Knight emphasized the importance of optimizing the mix of business to strengthen market share and stated, "The fundamentals of our business remain strong." He expressed cautious optimism regarding the potential for a reacceleration in economic growth, asserting that the company is well-positioned to capitalize on this upside.
Guidance
For the full year 2025, the company expects net income to be between $167 million and $195 million, while comparable hotels RevPAR change is anticipated to range from a decline of 1% to an increase of 1%. Adjusted EBITDAre is projected to be between $433 million and $457 million. The guidance reflects a decrease in RevPAR change and adjusted EBITDAre of 200 basis points and $14 million, respectively, from initial projections, influenced by macroeconomic conditions and current demand trends.
Additional News
In recent news, Apple faced legal challenges as Epic Games scored a significant win in their ongoing dispute, leading to a potential return of Fortnite to the U.S. iOS App Store. A court ruling found Apple in willful violation of a previous injunction, impacting its App Store policies. The tech giant also announced major buyback plans, with $23.6 billion spent in Q1 2025 on repurchasing shares, aligning with its strategy to enhance shareholder value. Additionally, Apple is reportedly planning to shift iPhone assembly to India by the end of 2026 to mitigate tariff risks, reflecting strategic adjustments amid shifting trade policies.

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