Appian Appoints David Crozier as Chief Marketing Officer: A Boost to the Company's Marketing Strategy
ByAinvest
Thursday, Jul 17, 2025 2:54 pm ET1min read
APPN--
Crozier's most recent role was as Vice President of Marketing at HPE, where he led global marketing efforts for HPE Services and HPE GreenLake's cloud and AI solutions portfolio. Prior to HPE, he held various marketing leadership positions at IBM, focusing on enterprise software, financial services, and industry solutions. Crozier holds a B.A. in Marketing from the University of Stirling and an MBA from Henley Business School.
He will report directly to Appian's CEO, Matt Calkins. Appian, known as "The Process Company," delivers a software platform designed to enhance organizational processes, reduce costs, and improve customer experiences. The company serves many of the world's largest companies across various industries.
This appointment underscores Appian's commitment to scaling its marketing operations to drive growth and market impact. Crozier's experience in enterprise software and AI aligns with Appian's focus on delivering innovative solutions.
References:
1. [Appian appoints David Crozier as Chief Marketing Officer](https://www.prnewswire.com/news-releases/appian-appoints-david-crozier-as-chief-marketing-officer-302507913.html)
2. [Appian appoints David Crozier as Chief Marketing Officer](https://www.stocktitan.net/news/APPN/appian-appoints-david-crozier-as-chief-marketing-xf4oa1lylu6e.html)
HPE--
IBM--
Appian has appointed David Crozier as Chief Marketing Officer, effective July 21, 2025. Crozier brings over 20 years of marketing experience, including a background in enterprise software and AI. He previously held positions at Hewlett Packard Enterprise and IBM, and will report to Appian's CEO, Matt Calkins.
Appian (NASDAQ: APPN) has appointed David Crozier as its new Chief Marketing Officer, effective July 21, 2025. Crozier brings over two decades of marketing experience, including extensive background in enterprise software and AI. He previously held leadership positions at Hewlett Packard Enterprise (HPE) and IBM.Crozier's most recent role was as Vice President of Marketing at HPE, where he led global marketing efforts for HPE Services and HPE GreenLake's cloud and AI solutions portfolio. Prior to HPE, he held various marketing leadership positions at IBM, focusing on enterprise software, financial services, and industry solutions. Crozier holds a B.A. in Marketing from the University of Stirling and an MBA from Henley Business School.
He will report directly to Appian's CEO, Matt Calkins. Appian, known as "The Process Company," delivers a software platform designed to enhance organizational processes, reduce costs, and improve customer experiences. The company serves many of the world's largest companies across various industries.
This appointment underscores Appian's commitment to scaling its marketing operations to drive growth and market impact. Crozier's experience in enterprise software and AI aligns with Appian's focus on delivering innovative solutions.
References:
1. [Appian appoints David Crozier as Chief Marketing Officer](https://www.prnewswire.com/news-releases/appian-appoints-david-crozier-as-chief-marketing-officer-302507913.html)
2. [Appian appoints David Crozier as Chief Marketing Officer](https://www.stocktitan.net/news/APPN/appian-appoints-david-crozier-as-chief-marketing-xf4oa1lylu6e.html)
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