Appfolio Inc's 10% Owner Sells 9,300 Shares at $300-$313.51/Share

Appfolio Inc. [APPF] recently announced that a 10% shareholder, Duca Maurice J, executed multiple transactions involving the sale of shares. On August 7, 2025, the shareholder sold 900 shares at $300.57 per share, 300 shares at $301.9 per share, 300 shares at $304.32 per share, 200 shares at $306.39 per share, 500 shares at $310.03 per share, 300 shares at $312.82 per share, 500 shares at $300.48 per share, 300 shares at $301.69 per share, 100 shares at $303.73 per share, 100 shares at $305.9 per share, 200 shares at $307.12 per share, 400 shares at $309.98 per share, 200 shares at $313.04 per share, 400 shares at $300.57 per share, 200 shares at $301.52 per share, 100 shares at $305.93 per share, 100 shares at $307.12 per share, 300 shares at $309.92 per share, and 200 shares at $313.51 per share.

AppFolio Inc. [APPF] recently reported that Duca Maurice J, a 10% shareholder, executed multiple transactions involving the sale of shares. On August 7, 2025, the shareholder sold a total of 3,500 shares at various prices ranging from $300.57 to $313.51 per share. The transactions included selling 900 shares at $300.57, 300 shares at $301.90, 300 shares at $304.32, 200 shares at $306.39, 500 shares at $310.03, 300 shares at $312.82, 500 shares at $300.48, 300 shares at $301.69, 100 shares at $303.73, 100 shares at $305.90, 200 shares at $307.12, 400 shares at $309.98, 200 shares at $313.04, 400 shares at $300.57, 200 shares at $301.52, 100 shares at $305.93, 100 shares at $307.12, 300 shares at $309.92, and 200 shares at $313.51 [1].

This sale represents a significant portion of Duca's holding, indicating a potential shift in his investment strategy. The average selling price of $306.92 per share suggests that Duca may have been looking to lock in gains or rebalance his portfolio. The transaction was disclosed in a recent SEC filing [1].

AppFolio's insider trading activity has been active in recent months. In the past six months, insiders have traded APPF stock 66 times, with 30 purchases and 36 sales. The CEO, William Shane Trigg, sold 9,401 shares for an estimated $2,008,217, while the Chief People Officer, Elizabeth Erin Barat, sold 4,682 shares for an estimated $1,066,512 [2].

Institutional investors have also been active in their APPF holdings. AQR Capital Management LLC removed 471,558 shares from their portfolio in Q1 2025, while Kayne Anderson Rudnick Investment Management LLC added 354,061 shares to their portfolio in the same period [2].

Analysts have been bullish on APPF, with four analysts issuing price targets ranging from $267.00 to $350.00. DA Davidson has maintained a "Buy" rating with a $350.00 price target, while Piper Sandler has issued an "Overweight" rating with a $350.00 target [3].

AppFolio's strong financial performance and analyst optimism suggest that the company's stock may continue to perform well. However, investors should closely monitor insider trading activity and analyst ratings for any changes in the company's outlook.

References:
[1] https://www.ainvest.com/news/appfolio-10-owner-sells-4-300-shares-multiple-transactions-2508/
[2] https://www.quiverquant.com/news/Insider+Sale%3A+10%25+owner+at+%24APPF+Sells+400+Shares
[3] https://www.marketbeat.com/instant-alerts/q3-earnings-forecast-for-appfolio-issued-by-da-davidson-2025-08-04/