Appfolio Inc's 10% Owner Sells 5,124 Shares at $275.05-$281.05/Share.

Appfolio Inc. [APPF] announces that 10% Owner Duca Maurice J has sold 2000 shares at $275.05/share on August 12, 2025, 300 shares at $276.57/share on August 12, 2025, 100 shares at $277.72/share on August 12, 2025, 100 shares at $281.05/share on August 12, 2025, 1314 shares at $275.06/share on August 12, 2025, 367 shares at $276.51/share on August 12, 2025, 100 shares at $277.72/share on August 12, 2025, 19 shares at $281.05/share on August 12, 2025, and 524 shares at $281.05/share on August 12, 2025.

AppFolio Inc. [APPF], a leading provider of cloud business management solutions for the real estate industry, has seen significant share sales by its major shareholder, Maurice J. Duca. Duca, who owns approximately 10% of the company, sold a total of 2,000 shares at $275.05 per share on August 12, 2025, 300 shares at $276.57 per share on the same date, and 100 shares at $277.72 per share on August 12, 2025. Additionally, Duca sold 100 shares at $281.05 per share on August 12, 2025, 1,314 shares at $275.06 per share on the same date, 367 shares at $276.51 per share on August 12, 2025, 100 shares at $277.72 per share on August 12, 2025, 19 shares at $281.05 per share on August 12, 2025, and 524 shares at $281.05 per share on August 12, 2025 [1].

These transactions, totaling approximately 3,200 shares, represent a 7.7% decrease in Duca's ownership of AppFolio Inc. The sales were disclosed in filings with the Securities & Exchange Commission (SEC), as required for large shareholders who own more than 10% of a company's shares [1].

The share sales occurred amid a period of strong performance for AppFolio Inc. The company reported a 19.4% increase in revenue year-over-year and earnings per share of $1.38, surpassing analysts' expectations [1]. Analysts have recently upgraded their ratings for AppFolio Inc., with several firms increasing their price targets and ratings [1]. Despite these positive developments, the share price has been volatile, with the stock trading down 1.0% to $280.45 on Monday, August 12, 2025 [1].

The P/E ratio of AppFolio Inc. is 50.74, which is lower than the industry average of 91.1. While this could indicate that the stock is undervalued, it is essential to consider other factors such as industry trends and business cycles when analyzing the company's stock price [2].

Institutional investors have also been active in AppFolio Inc. shares, with several hedge funds and investment firms boosting their holdings in the company [1]. As of the latest filings, 85.19% of AppFolio Inc. shares are owned by hedge funds and other institutional investors [1].

The share sales by Maurice J. Duca may have implications for AppFolio Inc.'s stock price and investor sentiment. However, it is crucial to consider the broader context of the company's financial performance and the market's reaction to the sales when evaluating the impact on the stock. As always, investors should conduct thorough research and consider their risk tolerance and investment objectives before making any investment decisions.

References:
[1] https://www.marketbeat.com/instant-alerts/appfolio-inc-nasdaqappf-major-shareholder-maurice-j-duca-sells-2500-shares-2025-08-08/
[2] https://www.benzinga.com/insights/news/25/08/47094262/a-look-into-appfolio-incs-price-over-earnings