Apollo Leads $38M Series C for GeoWealth, Fostering Public-Private Integration for RIA Portfolios

GeoWealth, a leading TAMP and financial technology provider, has secured $38 million in Series C funding led by Apollo Global Management. The funding will enhance GeoWealth's unified managed account (UMA) technology and support the integration of private market strategies into model portfolios for registered investment advisors (RIAs). GeoWealth will also acquire TAMP assets from Freedom Advisors to provide RIAs with a streamlined, tech-enabled approach to managing client portfolios.

GeoWealth, a leading turnkey asset management platform (TAMP) and financial technology provider, has secured $38 million in Series C funding, led by Apollo Global Management (NYSE: APO). This investment will enhance GeoWealth's unified managed account (UMA) technology and support the integration of private market strategies into model portfolios for registered investment advisors (RIAs) [1].

The funding round also includes previously announced investments from BlackRock, J.P. Morgan Asset Management, and Kayne Anderson Capital Advisors (sub-advised by Composition Capital). GeoWealth and Apollo have formed a strategic partnership to expand access to customizable public-private model portfolios for RIAs. The partnership will combine GeoWealth's UMA technology, powered by its proprietary portfolio management software, with Apollo's private markets building blocks to help clients construct more efficient and robust multi-asset portfolios [1].

Colin Falls, Chief Executive Officer of GeoWealth, stated, "With Apollo joining as a strategic investor and partner, we’re accelerating our commitment to building unified public-private model portfolios and supporting advisors with the flexible technology, investment choice, and resources they need to deliver customized solutions. Advisors are seeking turnkey access to private markets, and our tech-enabled implementation platform will allow them to run a models-based practice with the flexibility and breadth to meet complex client needs."

Stephanie Drescher, Partner and Chief Client and Product Development Officer at Apollo, added, "Investors are increasingly looking beyond public markets for greater diversification and differentiated returns. To meet this demand, Apollo is deeply committed to expanding access to institutional-quality private markets solutions and backing leading technologies reducing friction from the process. Together with GeoWealth, we are working towards empowering RIAs to build modern portfolios that integrate public and private strategies for their clients."

With this capital infusion, GeoWealth plans to expand its public-private model capabilities, investing in product development and human capital to help advisors meet growing client demand for a broader range of asset types in a UMA. The funding will primarily accelerate innovation in GeoWealth's UMA capabilities, while also strengthening the core technology foundation for its next phase of growth. As part of the use of proceeds in this round, GeoWealth has also completed the acquisition of the TAMP assets from Freedom Advisors [1].

Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal counsel to Apollo, while Baker & McKenzie LLP and Depew Gillen Rathbun & McInteer, LC served as legal counsel to GeoWealth [1].

References:
[1] https://www.morningstar.com/news/business-wire/20250804238592/geowealth-secures-38-million-in-series-c-funding-led-by-apollo