Apetito's Bold Move: New UK Facility Aims for Sustainability and Growth

Apetito, the Germany-based frozen ready meals giant, is making waves in the UK with plans to construct a new manufacturing facility in Trowbridge, Wiltshire. This ambitious project, set to be built on the site of the company’s former Pie Site, which closed at the end of 2024, is more than just an expansion—it’s a strategic move that aligns with Apetito’s long-term growth strategy and commitment to sustainability.

The new facility, adjacent to Apetito’s existing factory on Canal Road, is poised to become a cornerstone of the company’s operations in the UK. With a workforce of around 2,000 employees, Apetito is already a significant player in the region, and this expansion is set to bolster its position even further. The company’s UK operations, which include the meal delivery service Wiltshire Farm Foods, have been a key driver of its growth, and the new facility is expected to enhance its capacity to meet the increasing demand for frozen ready meals.



Lee Sheppard, the director of corporate affairs, policy, and sustainability for Apetito and Wiltshire Farm Foods in the UK, emphasized the importance of building a "world-class, regenerative, manufacturing facility for Trowbridge that aligns to our commitment to reach net zero by 2040." This statement underscores Apetito’s dedication to sustainability and its goal of creating "one of the most sustainable food manufacturing facilities in the UK." The company’s plans for the new site have been drawn up to be presented to the Wiltshire Planning Office for approval, indicating a thorough and thoughtful approach to ensuring the facility meets high environmental standards.

Apetito’s commitment to sustainability is further evidenced by its mission to "make a real difference" to its customers and the environment. The company has a track record of growth and innovation, having won three Queens Awards for Enterprise in categories of Innovation and Sustainable Development. This history of success in sustainability initiatives supports the credibility of Apetito’s plans for the new facility.

The new facility is not just about expanding capacity; it’s about investing in the future. Ian Stone, the newly appointed CEO of Apetito UK, has outlined a vision for the next five years that includes major investments into the future of the UK business—expanding production and logistical facilities and investing in its people. Stone’s appointment, following the departure of Paul Freeston, signals a new chapter for Apetito UK, one that is focused on growth and sustainability.



However, Apetito’s expansion is not without its challenges. The company faces regulatory hurdles, supply chain disruptions, and sustainability concerns. Engaging proactively with local authorities, implementing robust supply chain management strategies, and investing in advanced technologies and sustainable practices are crucial steps in mitigating these risks. Apetito’s experience in navigating supply chain challenges, as discussed with the Governor of the Bank of England, Andrew Bailey, can be leveraged to ensure the success of the new facility.

The new facility is set to be a game-changer for Apetito, not just in terms of capacity but also in terms of sustainability. The company’s commitment to reaching net-zero emissions by 2040 is a bold and ambitious goal, and the new facility is a significant step towards achieving it. With a focus on innovation, sustainability, and growth, Apetito is poised to continue its success in the UK and beyond.