ANTA Sports Products: Overview of Design, Manufacturing, and Sales of Footwear, Apparel, and Accessories by Major Brands

ANTA Sports Products Limited is a major player in the sports apparel and footwear industry, offering a diverse range of products under various brands such as ANTA, FILA, and Descente. The company's sales are primarily driven by sports clothing (63.1%), with a significant share from sports shoes (33.6%) and smaller contributions from accessories. With a vast network of over 12,000 physical and online stores, primarily in China, ANTA's sales are well distributed across multiple channels.

ANTA Sports Product Limited, a prominent player in the sports apparel and footwear industry, reported record-breaking results for the year ended December 31, 2023 [1]. With revenue surpassing RMB62.36 billion, a year-on-year increase of 16.2%, the company secured the top spot in the Chinese market.

The company's multi-brand strategy, which includes ANTA, FILA, and Descente, contributed to its remarkable growth. ANTA segment revenue reached RMB30.31 billion, a 9.3% year-on-year increase, with its operating profit margin rising to 22.2%. FILA segment revenue increased by 16.6% year-on-year to RMB25.10 billion, and its operating profit margin rose to 27.6%. The revenue of all other brands surged by 57.7% year-on-year to RMB6.95 billion, with the operating profit margin increasing to 27.1% [1].

ANTA Sports' success is not limited to its revenue growth. The company's operating profit margin improved by 3.7% points to 24.6%, indicating a significant increase in operational efficiency. The company also continued to prioritize shareholders' returns, with a final dividend of HK115 cents per share recommended, totaling HK197 cents per share, a 47.0% year-on-year increase [1].

The company's commitment to talent development and diversity is also noteworthy. As of December 31, 2023, ANTA Sports employed approximately 60,500 individuals, a positive growth from the previous year. The proportion of female executives also increased to 36.6% [1].

In addition to its domestic success, ANTA Sports has also made strides in international markets. The operation of its joint venture with Amer Sports, Inc., which was successfully listed in 2024, improved significantly. Revenue increased by 30.1% year-on-year to RMB31.25 billion, and EBITDA increased by 45.4% year-on-year to RMB3.75 billion [1].

ANTA Sports' innovative R&D investment is another factor contributing to its success. The company's annual R&D investment exceeded RMB1.6 billion, with the R&D expenditure to revenue ratio continuing to increase [1].

In conclusion, ANTA Sports Product Limited's record-breaking results demonstrate its position as a major player in the sports apparel and footwear industry. With a diverse range of brands, a commitment to operational efficiency, shareholder returns, and talent development, and a successful international joint venture, ANTA Sports is well-positioned for continued growth.

References:
[1] ANTA Sports Achieves Record-high Results. (2024, March 26). Retrieved from https://ir.anta.com/en/news_detail.php?id=132610