ANOME Unveils $1 Billion TVL Lending Ecosystem and ERC-404 NFT Innovation at Malaysia Blockchain Week 2025

ANOME, a decentralized GameFi and DeFi platform, unveiled a transformative 2.0 strategy at Malaysia Blockchain Week 2025, centered on ERC-404-powered NFTs, loss-based mining incentives, and a $1 billion TVL (total value locked) lending ecosystem. The platform aims to redefine how users interact with in-game assets by offering true ownership and liquidity. The ERC-404 standard allows NFTs to function like fungible tokens, enabling instant trading without dependency on buyer matchmaking [1]. This innovation addresses one of the key limitations in traditional Web3 gaming, where asset liquidity is often constrained.

At the heart of ANOME’s new model is the “Loss Mining” mechanism, which rewards users with activity-based points—vNOME and xNOME—even in losing matches. These points convert into the platform’s native token, $bNOME, ensuring that engagement is inherently monetized. “Whether you win or lose, you’re still rewarded for playing,” said ANOME’s VP of Creator & Community Strategy, AL, during the event [1]. This approach fosters a more inclusive and sustainable gaming economy.

Southeast Asia is a strategic focal point for ANOME’s expansion, with Malaysia, Vietnam, and Indonesia identified as key markets. AL emphasized the region’s tech-savvy demographics, growing digital asset adoption, and the presence of an engaged youth audience [1]. To build localized traction, the company has established partnerships with influencers and livestreamers in Vietnam and plans to tailor marketing and compliance strategies to each market. “We’re not just tweeting announcements. We’re streaming, interacting, and engaging users where they already are,” AL stated [1].

The company is also preparing to launch ANOME Chain, an EVM-compatible blockchain designed to enhance gaming performance, reduce latency, and facilitate asset migration. This chain will serve as the foundation for a next-generation DeFi lending platform, where users can collateralize NFTs and tokens for loans with up to 95% LTV [1]. ANOME is also developing a UGC toolkit that empowers players to create, trade, and lend their own NFTs, further blurring the lines between gaming, social interaction, and financial activity.

ANOME’s long-term vision is to merge GameFi, DeFi, and SocialFi into a unified platform that operates with full on-chain transparency and innovative token economics. By enabling real-time liquidity, community-driven content creation, and localized engagement, the platform is positioning itself as a major player in the evolving Web3 ecosystem.

Source: [1] https://coinmarketcap.com/community/articles/688c8c92cd401e0b4cb3686f/