Animoca and ProvLabs Launch NUVA RWA Marketplace for Tokenized Assets

Animoca Brands, a major player in the Web3 space, has launched NUVA, a new vault-based marketplace for tokenized real-world assets (RWAs), in a partnership with Provenance Blockchain Labs (ProvLabs). The platform is designed to unify the fragmented RWA tokenization landscape and is set for a full launch in Q4 2025. NUVA's initial offerings include SEC-registered yield-bearing stablecoin YLDS and a pool of fixed-rate home equity lines of credit (HELOCs), both provided by Figure Technologies. These assets are made accessible through vault structures, allowing users to trade and transfer them across decentralized finance (DeFi) platforms and enhancing liquidity for traditionally illiquid assets [1].

Built on the Provenance Blockchain—a public Layer 1 network already supporting over $15.7 billion in tokenized RWAs—NUVA emphasizes regulatory compliance and enterprise-grade security, facilitating seamless integration with digital asset issuers [3]. Mike Cagney, executive chairman of Figure Technologies, noted that the inclusion of HELOCs and YLDS illustrates the blockchain’s potential in expanding DeFi [4]. The platform aims to bridge the gap between asset issuers and a broad range of investors, including retail participants, institutions, and Web3 entities.

NUVA will also introduce its own utility token, $NUVA, which will support governance functions, staking rewards, and transaction fee structures. This token is expected to align ecosystem participants and facilitate community-driven decision-making [5]. Animoca Brands will lead the go-to-market and listing strategies, leveraging its strong presence in the Web3 space to drive adoption and scale.

The launch of NUVA coincides with a rapidly growing RWA tokenization market. Since 2022, the sector—excluding stablecoins—has grown by over 380% [7]. Analysts project that the tokenized RWA market could reach $30 trillion by 2030 [8]. This growth is driven by increasing demand for blockchain-based access to traditional financial products such as credit, bonds, and real estate. As regulatory frameworks for tokenized securities and stablecoins continue to mature, platforms like NUVA are well-positioned to lead in shaping the next generation of decentralized finance.

By offering a multichain, permissionless platform for institutional-grade assets, NUVA aims to streamline investor access and enhance market efficiency. The partnership between Animoca Brands and ProvLabs reflects a broader trend of innovation in tokenized finance, with both parties aiming to build a unified, interoperable ecosystem for RWA tokenization [6].

Source:

[1]Animoca Launches NUVA RWA Marketplace with ... (https://cointelegraph.com/news/animoca-nuva-rwa-tokenization-marketplace-launch)

[3]Animoca Launches NUVA to Unify Real-World Asset ... (https://www.ainvest.com/news/animoca-launches-nuva-unify-real-world-asset-tokenization-market-2508/)

[4]Animoca Brands and ProvLabs partner to develop a RWA ... (https://www.mexc.com/news/animoca-brands-and-provlabs-partner-to-develop-a-rwa-vault-marketplace/64164)

[5]Animoca Brands launches NUVA, an RWAs marketplace ... (https://invezz.com/news/2025/08/07/animoca-brands-launches-nuva-an-rwas-marketplace-in-partnership-with-provlabs/)

[6]Animoca Brands and ProvLabs Forge Strategic Partnership ... (https://www.binance.com/en/square/post/08-07-2025-animoca-brands-and-provlabs-forge-strategic-partnership-for-nuva-development-28000164827362)

[8]Animoca Brands and ProvLabs announce strategic ... (https://www.proactiveinvestors.com/companies/news/1076306/animoca-brands-and-provlabs-announce-strategic-partnership-to-co-develop-nuva-a-tokenised-real-world-assets-marketplace-1076306.html)