Animoca and ProvLabs Launch NUVA RWA Marketplace for Institutional-Grade Assets

Animoca Brands and Provenance Blockchain Labs (ProvLabs) have announced the launch of NUVA, a unified marketplace for tokenized real-world assets (RWAs), set to debut in Q4 2025 on the Provenance Blockchain. The platform aims to consolidate the fragmented $30 trillion RWA market by offering institutional-grade assets to a broad spectrum of investors, from retail to institutional [2]. NUVA will leverage a multi-chain strategy to improve liquidity and regulatory compliance, particularly through SEC-regulated assets [2].

The platform will initially feature two flagship vaults backed by digital assets from Figure Technologies: nuYLDS, a vault tied to YLDS, the first U.S. SEC-registered yielding stablecoin security; and nuHELOCs, a vault backed by a pool of high-quality home equity loans [2]. These offerings are intended to enhance the appeal of tokenized assets by providing diversified yield strategies and risk profiles. ProvLabs will oversee product and infrastructure development, while Animoca Brands will lead go-to-market strategies, tokenomics, and listings, leveraging its extensive Web3 ecosystem [2].

A native token, $NUVA, will be introduced to support governance, staking rewards, and other utilities, aiming to align incentives across the ecosystem [2]. Yat Siu, co-founder and executive chairman of Animoca Brands, highlighted the potential of the tokenized RWA market, which analysts forecast could reach up to $30 trillion by 2030 [5]. He emphasized the importance of addressing current fragmentation to improve accessibility and lay the groundwork for user-owned financial networks [2].

Animoca Brands has been strengthening its Web3 footprint through recent initiatives, including a $100 million Bitcoin partnership with DDC Enterprise and a public buyback of TOWER tokens [2]. The company is also involved in a stablecoin project with Standard Chartered and Hong Kong Telecom [2]. These moves underscore its broader ambitions in the blockchain and digital finance space.

The announcement comes amid growing interest in blockchain-based asset tokenization and institutional-grade investment products [5]. NUVA is expected to enhance access to RWAs through a permissionless and multi-chain platform aligned with the evolving digital financial infrastructure [2]. By integrating institutional-quality assets from the outset, the marketplace aims to expand the appeal of tokenized assets across diverse investor bases [6].

[1] Animoca Brands and ProvLabs to co-develop NUVA (https://www.animocabrands.com/animoca-brands-and-provlabs-to-co-develop-nuva)

[2] Animoca Brands and ProvLabs to Co-Develop RWA (https://www.blockhead.co/2025/08/08/animoca-brands-and-provlabs-to-co-develop-rwa-marketplace-nuva/)

[3] Animoca Brands and ProvLabs announce strategic (https://www.proactiveinvestors.com.au/companies/news/1076306/animoca-brands-and-provlabs-announce-strategic-partnership-to-co-develop-nuva-a-tokenised-real-world-assets-marketplace-1076306.html)

[4] Animoca Launches NUVA RWA Marketplace With Figure (https://www.ainvest.com/news/animoca-launches-nuva-rwa-marketplace-figure-ylds-helocs-q4-2025-2508/)

[5] Animoca Expands into Real-World Assets with New Vault (https://crypto-economy.com/animoca-expands-into-real-world-assets-with-new-vault-marketplace-and-yield-token/)

[6] Animoca Brands launches NUVA, an RWAs marketplace (https://www.bitcoininsider.org/article/282066/animoca-brands-launches-nuva-rwas-marketplace-partnership-provlabs)

[7] Animoca Brands and ProvLabs partner to develop a RWA (https://crypto.news/animoca-brands-and-provlabs-partner-to-develop-a-rwa-vault-marketplace/)