Animoca Launches NUVA to Unify Real-World Asset Tokenization Market

Animoca Brands, a Web3 company, has introduced a new marketplace called NUVA to address the “fragmented” landscape of real-world asset (RWA) tokenization. The platform was developed in collaboration with ProvLabs, the organization behind the Provenance Blockchain, which currently holds assets worth approximately $15.7 billion in its ecosystem. NUVA aims to unify the RWA sector by providing a multichain environment for institutional-quality assets, enhancing their accessibility and reach [1].

At its launch, NUVA offers investors exposure to two tokenized products from Figure Technologies: YLDS, the first SEC-registered yield-bearing stablecoin security in the U.S., and HELOC, a pool of fixed-rate home equity lines of credit. These assets are delivered through “vaults,” a structure designed to facilitate easier and more efficient access for investors who may be traditionally underserved or have limited access to traditional financial platforms [1].

ProvLabs CEO Anthony Moro explained that nuAssets, such as nuYLDS and nuHELOCs, represent liquid tokenized claims to real-world assets. Investors can trade and transfer these tokens across chains and decentralized finance (DeFi) exchanges, thereby increasing liquidity in traditionally illiquid RWA markets [1].

Animoca Brands co-founder and executive chairman Yat Siu emphasized that the RWA market remains “fragmented across chains and marketplaces,” which limits its potential. NUVA is designed to bridge this gap by offering a unified and multichain ecosystem that makes institutional-grade assets more accessible [1].

The tokenized RWA market—excluding stablecoins—has grown by up to 380% since 2022, reflecting increased interest in products such as private credit and U.S. Treasury bonds. Tokenized stocks have also seen significant momentum, with their market capitalization reaching $370 million by the end of July, a 220% increase in just one month [1].

Industry experts suggest that recent regulatory developments in the U.S., especially those concerning stablecoins, could foster a more favorable environment for the continued expansion of RWA tokenization. Major institutions are also showing growing interest. JPMorgan, for instance, has highlighted the potential of tokenized money market funds as a way to maintain the appeal of cash in digital ecosystems. According to JPMorgan strategist Tereso Ho, these funds allow investors to hold money-market shares without losing interest, offering operational benefits [1].

Source: [1] Animoca Launches NUVA RWA Marketplace with ... (https://cointelegraph.com/news/animoca-nuva-rwa-tokenization-marketplace-launch)