Animoca Launches NUVA to Streamline Tokenized Real-World Assets Market

Animoca Brands, a prominent Web3 company, has launched a new platform called NUVA, designed to unify and streamline access to tokenized real-world assets (RWAs). The platform, developed in collaboration with ProvLabs and its Provenance Blockchain, aims to address what Animoca CEO Yat Siu described as a “fragmented” market for tokenized assets. NUVA builds on an existing ecosystem of RWAs valued at approximately $15.7 billion, seeking to enhance accessibility and liquidity in the space [1].

At its launch, NUVA offers investors exposure to two tokenized products from Figure Technologies: YLDS, the first yield-bearing stablecoin security approved in the U.S., and HELOC, a pool of fixed-rate home equity lines of credit. These assets are made available through "vaults," a structure intended to simplify access for investors who may have been excluded from traditional financial systems. Vault tokens, such as nuYLDS and nuHELOCs, represent liquid claims to the underlying assets and can be traded across chains and decentralized finance exchanges [1].

The platform’s design reflects a broader industry push to unlock value in traditionally illiquid assets by tokenizing them on blockchain. ProvLabs CEO Anthony Moro noted that these tokenized exposures allow investors to gain access to high-quality assets like SEC-registered stablecoins and home equity loans, which are otherwise difficult to trade or transfer [1]. This approach aligns with growing institutional interest in RWAs, as evidenced by JPMorgan’s recent emphasis on tokenized money market funds as a way to preserve liquidity and interest yields in digital ecosystems [1].

The tokenized RWA market—excluding stablecoins—has seen a surge of up to 380% since 2022, according to data from RWA.xyz [1]. Tokenized stocks have also experienced rapid growth, with a total market capitalization of $370 million reached by the end of July 2025, a 220% increase in just one month [1]. These developments highlight the expanding role of blockchain in reshaping traditional financial systems.

Industry experts suggest that recent regulatory developments, particularly in the U.S., could further boost RWA tokenization. Paul Brody, EY’s global blockchain leader, pointed to the potential of tokenized deposits and money market funds to gain traction onchain [1]. With major institutions showing increased confidence in the sector, the stage appears set for RWAs to become a core component of digital finance.

Animoca’s NUVA platform not only supports this transformation but also reflects a broader trend of venture capital firms investing in RWA-related innovations. These include projects in decentralized physical infrastructure networks (DePIN), Web3 gaming, and layer-1 RWAs [1]. The launch of NUVA underscores the company’s commitment to leveraging blockchain to bridge traditional finance with emerging tokenized markets.

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[1] Animoca Launches NUVA RWA Marketplace with ...

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