Animoca Launches NUVA RWA Marketplace With Figure YLDS and HELOCs in Q4 2025

Animoca Brands has launched NUVA, a vault-based marketplace for tokenized real-world assets (RWAs), in collaboration with Provenance Blockchain Labs (ProvLabs). The platform is designed to unify the fragmented RWA tokenization landscape and is scheduled to officially debut in Q4 2025. The initial offerings include Figure Technologies’ SEC-registered yielding stablecoin YLDS and a pool of fixed-rate home equity lines of credit (HELOCs) [1]. These assets are made accessible through vault structures, allowing users to trade or transfer them across decentralized finance (DeFi) platforms, thereby enhancing liquidity for traditionally illiquid asset classes [2].

NUVA is built on Provenance Blockchain, a public Layer 1 network that currently supports over $15.7 billion in tokenized real-world assets [3]. The infrastructure ensures regulatory compliance and enterprise-grade security while enabling seamless integration with digital asset issuers. Mike Cagney, executive chairman of Figure Technologies, stated that the inclusion of HELOCs and YLDS as initial assets demonstrates the blockchain’s potential in expanding decentralized finance [4]. The platform aims to bridge the gap between asset issuers and a diverse range of investors, including retail participants, institutions, and Web3 entities.

In addition to launching the marketplace, NUVA plans to introduce its own utility token, $NUVA, which will support governance functions, staking rewards, and transaction fees. The token is expected to align participants within the ecosystem and facilitate community-driven decision-making through a transparent governance model [5]. Animoca Brands will lead the go-to-market and listing strategies, leveraging its extensive network in the Web3 space to drive adoption and growth [6].

The launch of NUVA coincides with a rapidly expanding RWA tokenization market. Industry analysis indicates that the tokenized RWA sector—excluding stablecoins—has grown by over 380% since 2022 [7]. Analysts project that tokenized RWAs could represent a $30 trillion market by 2030 [8]. This growth is driven by increasing demand for blockchain-based access to traditional financial products such as credit, bonds, and real estate. As regulatory frameworks for tokenized securities and stablecoins mature, platforms like NUVA are well-positioned to lead in shaping the next generation of decentralized finance.

By offering a permissionless, multichain platform for institutional-grade assets, NUVA aims to streamline investor access and enhance market efficiency. The collaboration between Animoca Brands and ProvLabs underscores a broader trend of innovation in tokenized finance, with both parties aiming to create a unified, interoperable ecosystem for RWA tokenization.

Source:

[1]Animoca Launches NUVA RWA Marketplace with ... (https://cointelegraph.com/news/animoca-nuva-rwa-tokenization-marketplace-launch)

[2]Animoca Brands and ProvLabs partner to develop a RWA ... (https://www.mexc.com/news/animoca-brands-and-provlabs-partner-to-develop-a-rwa-vault-marketplace/64164)

[3]Animoca Launches NUVA to Unify Real-World Asset ... (https://www.ainvest.com/news/animoca-launches-nuva-unify-real-world-asset-tokenization-market-2508/)

[5]Animoca Brands launches NUVA, an RWAs marketplace ... (https://invezz.com/news/2025/08/07/animoca-brands-launches-nuva-an-rwas-marketplace-in-partnership-with-provlabs/)

[6]Animoca Brands and ProvLabs Forge Strategic Partnership ... (https://www.binance.com/en/square/post/08-07-2025-animoca-brands-and-provlabs-forge-strategic-partnership-for-nuva-development-28000164827362)