Animoca Brands and Provlabs to launch NUVA RWA marketplace in Q4 2025

Animoca Brands and Provenance Blockchain Labs have announced a partnership to develop NUVA, a vault marketplace for tokenized real-world assets (RWAs). The platform is designed to serve as a bridge between traditional finance and blockchain technology, allowing RWA issuers to connect with a broader base of investors. The collaboration is expected to launch in the fourth quarter of 2025 [1].

NUVA will be built on the Provenance Blockchain, a financial services-focused blockchain that already hosts over $15.7 billion in total value locked (TVL) in RWAs. The platform will offer a unified, chain-agnostic environment where investors can access a range of yield strategies from top issuers. Initially, NUVA will feature two vaults—nuYLDS and nuHELOCs—backed by Figure Technologies. YLDS is a yield-generating stablecoin regulated by the U.S. SEC, while HELOCs are fixed-rate home equity loans issued by Figure Lending LLC [3].

Under the partnership, ProvLabs will handle product development and infrastructure, while Animoca Brands will leverage its extensive Web3 ecosystem to drive market adoption, develop tokenomics, and facilitate listings. The platform is also planning to introduce a native governance token, which will support staking, governance, and other utility functions to align incentives across the ecosystem [3].

Animoca Brands’ co-founder and executive chairman, Yat Siu, highlighted that the current RWA market is fragmented across multiple chains and platforms, which hampers adoption and impact. Through NUVA, the company aims to provide institutional-grade assets in a more accessible and unified, multi-chain environment. This initiative is seen as a step toward building a more inclusive and on-chain financial system [1].

The platform is expected to benefit from the growing RWA market, which industry experts forecast could expand to $30 trillion by 2030. By offering a permissionless model, NUVA aims to democratize access to tokenized assets, enabling a broader range of participants to engage with vaults without relying on traditional intermediaries. This aligns with the broader trend of financial decentralization and is expected to attract Web3 foundations, institutional investors, and treasury teams [3].

The partnership underscores a key trend in the crypto industry—traditional financial instruments are increasingly being reimagined through blockchain technology to improve liquidity, accessibility, and transparency. By leveraging the Provenance Blockchain’s proven infrastructure, NUVA is positioned to offer a reliable and scalable platform for tokenized real-world assets [1].

Animoca Brands’ move into the RWA space represents an expansion beyond its traditional gaming and digital entertainment focus. With its experience in building decentralized platforms and engaging large user bases, the company is well-positioned to drive adoption of tokenized financial products. As the RWA market continues to grow, NUVA is expected to play a key role in facilitating institutional and retail investor access to this emerging asset class [2].

Source: [1] Business, [2] Cointelegraph, [3] MarketScreener

https://www.businesswire.com/news/home/20250807794274/en/Animoca-Brands-and-ProvLabs-to-Co-Develop-NUVA-to-Accelerate-Access-to-Tokenized-Real-World-Assets-RWAs

https://cointelegraph.com/news/animoca-nuva-rwa-tokenization-marketplace-launch

https://it.marketscreener.com/notizie/animoca-brands-e-provlabs-collaborano-per-sviluppare-nuva-e-accelerare-l-accesso-agli-asset-reali-to-ce7c5edfd180ff21