Animoca Brands' NFT Sales Surge to $500 Million Monthly in 2025

Animoca Brands Corporation, a leading entity in the blockchain and digital asset sector, has recently announced a strategic shift as its non-fungible token (NFT) sales reached a remarkable $500 million per month in early 2025. This achievement highlights the company's growing prominence and success in the tokenized asset market.

The company's audited financial report for the fiscal year 2021, released on June 12, 2025, by Executive Chairman Yat Siu, offers a detailed overview of its financial journey and strategic pivots. The report, prepared by Hall Chadwick, reveals that Animoca Brands' net assets surged from a A$385,000 deficit in 2020 to A$337 million by 2021. This significant turnaround was driven by a substantial increase in bookings, which rose from A$49 million to A$450 million during the same period. The company's operating cash flow also showed a positive inflow of A$382 million over one fiscal year, primarily attributed to its blockchain sector activities.

The audit identified several key factors contributing to this financial transformation. Improved revenue recognition and stronger cost controls across emerging digital markets played a crucial role. The company's focus on scaling operations involving tokenized digital assets across its platform has been particularly noteworthy. By early 2025, Animoca Brands held major tokens such as Bitcoin, Ethereum, Solana, and BNB, along with cash and various stablecoins to support its liquidity needs. The company also maintained equity stakes in over 540 firms across Web3, blockchain, AI, and digital infrastructure sectors.

The sustained commercial activity, despite volatility in crypto markets, is evident in the company's booking records, which consistently showed hundreds of millions over several years. This trend is further supported by the average NFT sales of close to $500 million per month in the first five months of 2025, indicating strong demand for tokenized assets across platforms. Animoca Brands has expanded its operations beyond gaming into diverse Web3 and metaverse sectors, acting as a partner, investor, and publisher within its digital ecosystem. This model supports both in-house projects and third-party initiatives in blockchain networks, strengthening connections with developers and decentralized infrastructure partners.

The company's strategic technology partnerships have been instrumental in its growth. In March 2025, Animoca Brands partnered with Sony’s Soneium blockchain network for identity solutions, integrating its Moca Network infrastructure to enable decentralized identifiers and reputation systems. This collaboration supports digital property rights management across decentralized applications (dApps) and enhances security protocols. Additionally, the company entered a collaboration with Astar Network, a smart contract platform, and established a new office as a regional hub for operations. Omar Elassar was appointed as the leader of regional operations and global strategic partnerships.

These efforts reflect Animoca Brands' commitment to building standardized layers for interaction and credential verification, reinforcing its role in shaping token management across multiple chains. The company's geographic expansion and strategic partnerships underscore its active participation in the global blockchain ecosystem, positioning it as a key player in the adoption of tokenized digital assets. As institutional interest in blockchain and digital property rights continues to grow, Animoca Brands remains at the forefront of this evolving landscape, contributing to the development of frameworks that recognize tokenized digital assets in modern economic systems.