Animoca Brands Launches Moca Chain for Decentralized Digital Identity

Animoca Brands-backed Moca Foundation has announced the launch of Moca Chain, a new Layer 1 blockchain network focused on decentralized digital identity and user data. The testnet rollout is expected in the third quarter of 2025, with a full mainnet launch planned for the fourth quarter.

Moca Chain aims to empower individuals, AI agents, and devices to take control of their personal data and credentials, reducing reliance on centralized data storage systems and identity management services. The blockchain is designed to support several identity protocols in finance, education, and healthcare, unifying and verifying user credentials securely and privately through a decentralized infrastructure.

Moca Chain will use zero-knowledge transport layer security (ZK-TLS), decentralized storage, and a cross-chain identity oracle to enable privacy-preserving digital identity solutions at scale. It is also Ethereum Virtual Machine (EVM) compatible, making it interoperable with Ethereum-based platforms and applications.

The infrastructure allows developers and applications to issue and validate user credentials without the need for centralized verification layers. These reusable credentials can be verified on-chain or off-chain and are protected using zero-knowledge proofs, upholding privacy even when identity data is shared or monetized.

Protocols and applications built on Moca Chain can access identity and reputation data directly from end users, rather than relying on platform-level application programming interfaces (APIs).

Yat Siu, co-founder and executive chairman of Animoca Brands, highlighted the adoption of single sign-on (SSO) systems, which allow access to multiple services through a single set of credentials. In Web3, SSO solutions like Web3Auth and Magic simplify onboarding by linking decentralized wallets to familiar login methods like Google or Apple ID. However, if the provider is compromised or unavailable, users may lose access to all connected services.

Moreover, such systems often retain back-end control over authentication, which entirely contradicts the basis and promise of decentralization. Siu emphasized that SSO represents a centralized point of failure that compromises security. Moca Chain seeks to solve this problem by giving users decentralized true ownership of their data, ensuring the sovereignty of users’ digital identity without a single point of failure.

Siu added that Moca Chain, when combined with Moca Network’s AIR Kit, is a decentralized digital ecosystem where users can own and control their data, reputation, and digital contributions. This vision supports Animoca Brands’ mission to expand digital property rights and create fairer digital economies.

AIR Kit is an identity module already in use by several companies within Animoca Brands’ portfolio. According to the foundation, AIR Kit could extend the reach of Moca Chain to over 700 million addressable users globally. Platforms that have enabled the module so far include a loyalty rewards program with more than 28 million identity-verified users, and a digital media firm that serves 200 million monthly active users. Data from these platforms will be accessible to applications and protocols built on Moca Chain.

Kenneth Shek, project lead of Moca Network, stated that Moca Chain and AIR Kit are developing “a new kind of digital infrastructure.” By adopting Moca Chain and MOCA Coin, the goal is to disrupt current models of data ownership and break down the dominance of walled garden ecosystems, returning value to users and promoting a more scalable model for ecosystem growth.