Animoca Brands Invests A$20.7 Million in DigitalX for Bitcoin Strategy

Animoca Brands, a prominent player in the Web3 space, has made a significant strategic move by investing in DigitalX, a leading digital asset manager in Australia. This investment is part of a A$20.7 million capital raise by DigitalX, which also saw participation from other high-profile crypto investors such as UTXO Management and ParaFi Capital. Animoca Brands acted as the sole advisor for this transaction, facilitating the entire process from identifying DigitalX to matching it with strategic investors and overseeing the placement.

As part of this deal, Yat Siu, the co-founder of Animoca Brands, is set to join DigitalX’s newly planned Strategic Advisory Board. This move is not just about financial investment; it signifies a deeper strategic alignment between the two companies. DigitalX, being the only ASX-listed crypto fund manager, operates Australia’s first ASX-listed spot Bitcoin ETF (ASX: BTXX). The capital raise will support DigitalX’s Bitcoin treasury strategy and broader expansion in the digital assets sector.

Animoca Brands’ involvement goes beyond financial support. The company aims to help DigitalX execute a bold Bitcoin treasury strategy that aligns with its pro-crypto vision. Yat Siu emphasized the importance of Bitcoin as the digital gold and reserve asset of the decentralized era. He believes that by combining Animoca’s Web3 expertise with DigitalX’s local market strength, they can lay the groundwork for broader Bitcoin and crypto adoption in Australia.

DigitalX, founded nearly a decade ago, is one of Australia’s longest-standing digital asset firms. Beyond ETFs, it focuses on blockchain innovation to unlock new investment pathways. The recent capital injection will fuel DigitalX’s crypto strategy, particularly its Bitcoin treasury initiative. With Yat Siu offering guidance on crypto and Web3 trends, DigitalX stands to benefit from Animoca’s global reach and deep experience in token-driven business models. The connection runs deeper than one board seat, as Leigh Travers, DigitalX’s non-executive chair, is also part of the Animoca orbit.

This partnership is significant for the industry as it signals a growing trend of Web3 companies moving into regulated finance with intent. For DigitalX, being the only ASX-listed crypto fund manager gives it a unique edge in bringing digital assets into mainstream portfolios. It also sends a message to the broader market that crypto-native firms are partnering with traditional players and, in some cases, becoming them.

With fresh capital and a heavyweight crypto voice in its corner, DigitalX is likely to accelerate its push into treasury Bitcoin strategies and broader Web3 opportunities. For Animoca, this is a chance to help shape how digital assets fit into Australia’s regulatory framework and expand their influence in a market that’s just starting to warm up to crypto. If this partnership plays out as planned, it could become a model for how traditional finance and Web3 can collaborate, building a bridge to what comes next in global finance.