Anheuser-Busch's Phorm Energy Drink Now Available at 7-Eleven Stores Across the US

Anheuser-Busch InBev has introduced its new energy drink, Phorm Energy, into 7-Eleven stores across the US. The rollout follows an earlier online-only debut. The move is part of Anheuser-Busch's aggressive expansion into the energy drink market, which is expected to reach $16.4 billion by 2027.

Anheuser-Busch InBev (BUD) has taken a significant step into the energy drink market by introducing its new product, Phorm Energy, into 7-Eleven stores across the United States. This move follows an earlier online-only debut and is part of the company's aggressive expansion strategy in the rapidly growing energy drink sector, which is projected to reach $16.4 billion by 2027 [1].

The rollout of Phorm Energy is a strategic move by Anheuser-Busch to diversify its revenue streams and capture a share of the burgeoning non-alcoholic beverage market. The energy drink market is experiencing robust growth, driven by increasing consumer demand for functional beverages that cater to health-conscious consumers and younger demographics [1].

By entering the energy drink market, Anheuser-Busch joins other major beverage producers such as Molson Coors and Diageo, which are also pivoting their portfolios to include non-alcoholic alternatives. This shift is a response to declining alcohol consumption among younger consumers and the growing popularity of non-alcoholic beverages [1].

The introduction of Phorm Energy aligns with Anheuser-Busch's broader "Beyond Beer" strategy, which aims to capture the growing demand for non-alcoholic beverages. The company's iconic brands, such as Budweiser and Michelob, are being leveraged to introduce non-alcoholic variants that benefit from existing consumer trust and brand equity [1].

For investors, the expansion into the energy drink market presents an opportunity to diversify revenue streams and capitalize on the growth of the non-alcoholic beverage sector. Companies that successfully navigate this shift stand to benefit from the structural inflection point in the market [1].

As the market for non-alcoholic beverages continues to mature, a diversified approach that targets both beer and spirits segments will be critical. Early movers like Anheuser-Busch are demonstrating that these products can achieve premium pricing and brand loyalty, positioning them for long-term growth [1].

References:
[1] https://www.ainvest.com/news/decline-alcohol-consumption-rise-alcoholic-alternatives-identifying-investment-opportunities-beer-strategy-major-producers-2508/