Angry Orchard and Horror, Inc. Partner for Terrifying Jason Universe Short

Angry Orchard Hard Cider and Horror, Inc. have partnered on a new Jason Universe short-form thriller titled "Sweet Revenge." The film features two real-life fans who were "killed" by Jason. Angry Orchard scouted fans on social media to cast them in the roles of Jason's next casualties, marking the first time a brand has "killed" a fan. The film was written and directed by Mike P. Nelson.

Angry Orchard Hard Cider, a subsidiary of The Boston Beer Company (NYSE: SAM), has recently partnered with Horror, Inc. to create a unique marketing campaign celebrating Jason Universe's 45th anniversary. The collaboration features a 13-minute horror vignette titled "Sweet Revenge," where two real fans were selected to be "killed" by Jason on screen [1].

The partnership includes the launch of a new Thriller Variety Pack featuring glow-in-the-dark packaging and four cider flavors, including a new Jason-inspired Blood Orange variant. Additionally, Angry Orchard Crisp Apple single-serve cans will receive a limited-edition design featuring Jason's iconic hockey mask, available nationwide starting September 1, 2025 [1].

The "Sweet Revenge" vignette was written and directed by Mike P. Nelson and spotlights two real-life fans – not actors – who were selected to take part in the filming. The fans were transformed into grisly victims and can be seen on-screen in the aftermath of their "deaths" [1].

The new vignette isn't the only sweet release in this killer collaboration: Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider. The can artwork bears Jason’s infamous hockey mask as a tribute to the slasher legend [1].

Available now, the Angry Orchard Thriller Variety Pack includes three brand-new cider innovations and the return of a fan favorite. Additionally, Angry Orchard Crisp Apple single-serve cans (16oz and 24oz) are getting a seasonal makeover, too. The limited-edition design pairs Jason’s iconic hockey mask with the gnarled, twisted limbs of the Angry Orchard tree – a chilling new look for this classic favorite. Find these limited-edition cans before they’re gone at retailers nationwide, starting September 1 [1].

Jason Universe fans and horror-lovers alike can view "Sweet Revenge" at angryorchard.com/halloween or stream on the Jason Universe YouTube channel. Fans can also unlock "Sweet Revenge" on the "Scan If You Dare" QR code right on Angry Orchard specialty cans [1].

The partnership between Angry Orchard and Horror, Inc. aims to bring Jason Voorhees back into the spotlight while also introducing new products and experiences for fans. The collaboration is part of Horror, Inc.'s broader strategy to expand the Jason Universe franchise and give fans new entertainment, games, experiences, and merchandise [2].

References:
[1] https://www.stocktitan.net/news/SAM/angry-orchard-hard-cider-and-jason-universe-team-up-to-kill-3ejlfar4dfju.html
[2] https://www.gamesradar.com/entertainment/horror-movies/horror-icon-jason-voorhees-makes-officially-return-to-screen-for-the-first-time-since-2009s-friday-the-13th-reboot-but-its-not-for-a-movie-or-tv-show/