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Revenue Impact and Homeowner Choice:
- Angi's
first quarter 2025 revenue decreased significantly due to the implementation of homeowner choice, leading to a
drop in lead volume in the network
.
- The shift to homeowner choice resulted in a
33% decline in network service requests and a
57% decline in network leads.
- The decline was due to a decrease in automatched leads, as only about half of network homeowners chose a pro after the rollout.
Proactive Cost Management and Margin Improvement:
- Despite a decrease in revenue,
focused on material investments in customer experience, leading to improved customer metrics and material operating efficiency.
- The company reduced fixed expenses and CapEx by
$100 million versus 2022, maintaining a stable fixed cost investment level.
- This allowed Angi to drive profitable growth amid lower revenue by improving the cost structure and customer experience.
Pro Network Dynamics and Acquisition Strategy:
- The number of newly acquired pros decreased by
41% in the first quarter of 2025, but the lifetime value of these pros increased by nearly
150%.
- Angi's strategy shifted to focus on acquiring fewer but higher-value pros with better capacity, improving activation and retention rates across cohorts.
- The company aims to stabilize sales headcount and roll out online pro acquisition in the second half of 2025 to support pro network growth.
Macroeconomic Impact and Consumer Behavior:
- Angi observed a
3-5 percentage point impact on homeowner volume and mix down in job size due to macroeconomic factors, with an early April bump down in homeowner volume.
- Despite macroeconomic impacts, Angi's business model benefits from pros relying more on their platform when their order books shrink, leading to easier customer acquisition and higher share of wallet.
- The company's focus on nondiscretionary services and adaptability to economic conditions contributed to its resilience during downturns.
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