ANAP Holdings Boosts Bitcoin Holdings by 18% to 153 BTC

ANAP Holdings Co., Ltd., a prominent Japanese fashion brand, has significantly bolstered its Bitcoin holdings. On June 12, the company strategically acquired 27.5031 BTC, valued at approximately ¥432.7 million (around $2.79 million). This purchase increased the company’s total Bitcoin holdings to 153.4627 BTC, marking a substantial addition to its cryptocurrency reserves. The acquisition was led by ANAP Lightning Capital Co., Ltd., a consolidated subsidiary of the group, as part of a broader strategy to secure over 1,000 BTC by August 2025. The company views Bitcoin as a long-term reserve asset, maintaining a structured risk management policy and a firm outlook on its value amidst global economic uncertainty.

The purchase of 27.5031 BTC on June 12, 2025, was made at an average acquisition cost of ¥14,802,418 per BTC, or approximately USD 95,500. This rate reflects the recent market price rise, as Bitcoin has continued to trade at high levels in global markets. The investment aligns with the group’s previously stated objective of accumulating Bitcoin in stages, driven by rising inflation and global macroeconomic instability. This move reinforces Bitcoin’s appeal as a decentralized store of value.

On June 9, President and CEO Yuta Sawaki announced a long-term strategy to hold more than 1,000 BTC by August 2025. This initiative is led by ANAP Lightning Channel, another consolidated subsidiary of the group. A major step toward this goal includes an in-kind capital contribution of 584.9135 BTC from Capital T Coin Co., Ltd., scheduled for July 2025. Once approved at the shareholder meeting on July 18, this will raise the group’s Bitcoin holdings to 687.8136 BTC. The roadmap combines both market purchases and internal capital contributions to meet the 1,000 BTC target efficiently. The investment is described as a strategic move to strengthen the balance sheet and to treat Bitcoin like a digital version of gold.

ANAP is expanding beyond passive Bitcoin holdings. The group is developing a Bitcoin-focused business ecosystem to diversify revenue. This includes a Bitcoin trading desk serving institutional and retail clients, a fashion and lifestyle division that will launch Bitcoin-themed premium apparel, and a Bitcoin mining support operation offering consulting and technical services. Additionally, a ¥7.625 billion Debt-to-Equity Swap (DES) will be executed in July 2025. This conversion will include contributions from Net Prize GK, Q.L. Land, and Tiger Japan Investment. The DES will help streamline capital structure while increasing crypto reserves. The company targets an average acquisition cost of 0.3%, including all transaction fees. This low-cost strategy ensures better returns as Bitcoin prices fluctuate.

Bitcoin holdings will continue to grow through planned purchases and in-kind contributions. The group’s leadership has reaffirmed that quarterly market-based valuation will guide financial disclosures. Any substantial change in value or operational impact will be made public without delay. The company remains focused on acquiring digital assets at scale while maintaining fiscal discipline and operational transparency. The strategic focus includes using Bitcoin to hedge against inflation and currency risk. ANAP’s approach positions the group as one of Japan’s most active corporate investors in cryptocurrency for 2025. With Bitcoin increasingly seen as a durable store of value, the group’s decision reflects a larger shift in corporate treasury strategies worldwide.