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Here’s the thing: AMZN’s options market is screaming bullish right now, but the RSI at 82.9 and a looming lawsuit mean you can’t ignore the risks. The stock’s 1.27% drop today after a strong earnings report shows profit-taking is in play—but the underlying fundamentals and options flow still favor a rebound. Let’s break it down.
Bullish Call OI Dominance and the $250 Strike Show ConfidenceThe next Friday options chain is packed with call-heavy positioning. The $250 strike has 64,372 open contracts—the highest of any OTM call—while the $260 and $300 strikes trail with 40,891 and 34,178 OI respectively. This isn’t just retail hype; the AMZN20260116C245 block trade (2,000 contracts bought for $720K) suggests institutional players are eyeing a breakout above today’s intraday low of $242.25.
But don’t ignore the puts. The $225 strike has 27,579 open puts, and the $200 strike (yes, $200!) has 22,349. That’s not just fear—it’s a hedge against the antitrust lawsuit. If the stock gaps down, those deep puts could get activated. The key takeaway? The market is pricing in a strong rally but preparing for a sharp drop.
News Flow: Bullish Fundamentals vs. Regulatory HeadwindsAmazon’s recent headlines are a mixed bag. The $125B revenue beat and $10B buyback are textbook bullish catalysts. The AI warehouse robots and AWS AI tools also position
for long-term margin expansion. But the new antitrust lawsuit—alleging anti-competitive practices—adds a wildcard.Retail investors might be buying calls on the earnings optimism, but institutional traders are hedging with those deep puts. It’s a classic case of “buy the news, sell the news”—where the stock could whipsaw between $225 and $260 depending on which story dominates.
Actionable Trade Ideas: Calls for the Breakout, Puts for the ContingencyFor options traders:
For stock traders:
Amazon’s story is a tug-of-war between its dominant cloud and advertising growth and regulatory headwinds. The options market is pricing in a $250+ rally by next Friday, but the puts at $200 show no one’s taking this for granted. If you’re trading AMZN today, treat it like a high-stakes poker game: bet big on the call options if you believe in the $250 thesis, but keep a short-term put hedge in case the lawsuit story escalates. The key is to stay nimble—this stock isn’t going in a straight line, but the opportunities are there for those who can read the flow.

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