Amul Praises Women Officers Who Led Operation Sindoor Briefing with Doodle Illustration

Friday, May 9, 2025 1:50 am ET1min read
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Dairy giant Amul has released a topical illustration praising Wing Commander Vyomika Singh and Colonel Sofiya Qureshi, the women officers who led India's military briefing on Operation Sindoor. The illustration shows the two officers at a press podium with a fighter jet in the background, with the tagline "Send them Pakking." The illustration is part of Amul's tradition of witty takes on current events, with the brand's signature blue-haired girl saluting the officers.

In a move that underscores the growing importance of women in the Indian military, dairy giant Amul has released a topical illustration that praises Wing Commander Vyomika Singh and Colonel Sofiya Qureshi. The illustration, part of Amul's tradition of witty takes on current events, shows the two officers at a press podium with a fighter jet in the background. The tagline "Send them Pakking" is a reference to the recent Operation Sindoor, a retaliatory strike by India against Pakistan following a terrorist attack in Pahalgam [1].

The illustration is a nod to the leadership and bravery demonstrated by Singh and Qureshi during the military briefing. It comes at a time when India is grappling with heightened tensions with Pakistan, following the interception of Pakistani missiles and drones by Indian air defense units [2]. The operation, which saw the destruction of terrorist training camps and weapon bases, has been praised by Union Home Minister Amit Shah as a testament to India's zero tolerance policy against terrorism [3].

Amul's illustration is a unique way to recognize the contributions of women in the military, while also highlighting the ongoing geopolitical tensions. The brand's signature blue-haired girl saluting the officers adds a touch of humor and relatability to the serious subject matter.

References:
[1] https://timesofindia.indiatimes.com/india/jammu-and-kashmir-pahalgam-terror-attack-live-updates-pakistan-terrorists-killed-tourist-pm-modi-amit-shah-nia-omar-abdullah-india-pakistan-tension-shehbaz-sharif/liveblog/120973695.cms
[2] https://timesofindia.indiatimes.com/india/jammu-and-kashmir-pahalgam-terror-attack-live-updates-pakistan-terrorists-killed-tourist-pm-modi-amit-shah-nia-omar-abdullah-india-pakistan-tension-shehbaz-sharif/liveblog/120973695.cms
[3] https://timesofindia.indiatimes.com/india/jammu-and-kashmir-pahalgam-terror-attack-live-updates-pakistan-terrorists-killed-tourist-pm-modi-amit-shah-nia-omar-abdullah-india-pakistan-tension-shehbaz-sharif/liveblog/120973695.cms

Amul Praises Women Officers Who Led Operation Sindoor Briefing with Doodle Illustration

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