AmEx-Toast Strategic Partnership Boosts Hospitality Tech, Positions TOST 223rd in $510M Daily Trading Volume

On August 7, 2025, Toast (TOST) closed with a 0.72% decline, trading at $0.51 billion in volume—a 47.5% drop from the previous day. The stock ranked 223rd in trading activity. The move follows a strategic partnership with American Express (AXP), which aims to enhance hospitality services by integrating AmEx’s Resy and Tock reservation data into Toast’s hardware and software systems. This collaboration enables servers to access real-time guest preferences, streamlining personalized service and expanding AmEx’s influence across the customer journey from reservations to payments.

The partnership strengthens AmEx’s position in the restaurant ecosystem by linking card membership to data-driven hospitality services, potentially boosting cardholder engagement and loyalty. For Toast, the alliance introduces new traffic sources and tools to improve restaurant operations. The integration also positions AmEx to target tech-savvy younger consumers, a demographic known for higher spending. The collaboration underscores AmEx’s broader strategy to differentiate itself from payment-focused rivals by embedding itself into end-to-end hospitality experiences.

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