AmeriTrust: A Hidden Gem in Fintech Amid Peer Outperformance – Time to Buy?

Theodore QuinnWednesday, May 21, 2025 7:27 am ET
3min read

The first quarter of 2025 has seen mixed fortunes across the industrial and financial sectors. While

and Power Corporation posted robust results, AmeriTrust Financial Technologies (AMTFF) has been overlooked—despite its undervalued position relative to peers. Here’s why investors should take notice now.

AmeriTrust’s Q1 2025: Challenges, but Hidden Potential

AmeriTrust reported a 30% year-over-year revenue decline to $438,812, with cash reserves dipping to $7.87 million—down from $10.23 million in late 2024. The fintech’s Adjusted EBITDA loss widened due to higher personnel costs as it expanded its headcount. Yet, this underperformance masks a critical point: AmeriTrust is trading at a fraction of its peers’ valuations, making it a compelling buy for long-term investors.

Peer Comparison: Why AmeriTrust Stands Out

Let’s contrast AmeriTrust with two industry peers to highlight its undervalued status:

1. Clean Harbors (CHB): Growth, but at a Premium

Clean Harbors posted a 4% revenue rise to $1.43 billion in Q1, driven by environmental services and incineration demand. However, its stock trades at a P/E of 27.95x, reflecting investor optimism about its "recession-resistant" business model. While valid, this premium leaves little margin for error.

2. Power Corporation (POW): Strong, but Overbought?

Power Corporation, a financial conglomerate, reported CAD $4.21 billion in revenue, with its NAV per share rising 14% to CAD $68.99. Its dividend growth and buybacks (CAD $1.4 billion in cash reserves) have fueled investor confidence. Yet shares trade at a 21% discount to NAV, still narrower than historical levels.

AmeriTrust’s Undervalued Metrics

  • Cash Position: Despite the dip, AmeriTrust retains $7.87 million in cash, with $3.9 million in working capital—critical for a fintech scaling its automotive finance platform.
  • Valuation: With a market cap of $100 million and minimal institutional ownership, AMTFF is untouched by Wall Street’s focus on larger peers.
  • Growth Catalyst: Its expansion into U.S. markets and partnerships (e.g., serviced lease portfolios) offer scalability once costs stabilize.

Why Now is the Time to Buy

  1. Low Risk, High Reward: AmeriTrust’s stock trades at ~$0.50, near its 52-week low. A 30% rebound would bring it closer to its 2024 highs.
  2. Cost-Cutting Opportunities: Management can reduce headcount expenses or renegotiate vendor terms to narrow the EBITDA loss.
  3. Niche Dominance: Automotive finance is a $1 trillion market, and AmeriTrust’s tech-driven leasing model positions it to capture underserved segments.

Risks to Consider

  • Cash Burn: The company’s shrinking cash reserves are a red flag. A delayed turnaround could strain liquidity.
  • Regulatory Hurdles: Fintechs face scrutiny, and any missteps in compliance could delay growth.

Conclusion: A Rare Gem at a Bargain Price

While Clean Harbors and Power Corporation deserve praise for their Q1 results, AmeriTrust offers a rare chance to buy a fintech at a steep discount. Its valuation is unloved, but its niche in automotive finance and geographic expansion could fuel a comeback. Investors with a 3–5 year horizon should consider accumulating shares now—before Wall Street catches on.

Act fast: This undervalued opportunity won’t stay hidden forever.

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