Americans To Spend Big On Super Bowl, 22% Surge From Last Year Likely Despite Inflation Worries: Report

Americans are expected to spend big on the upcoming Super Bowl, with a 22% surge in spending from last year, according to a report by LendingTree. Despite inflation concerns, consumers are planning to splurge on food, drinks, and apparel, contributing to a record-breaking $18.6 billion in total spending.

The report, conducted in January 2025, found that 75% of Americans plan to watch the Super Bowl, with 31% intending to cut back on their spending compared to last year. However, the average spending for those who plan to watch the game is expected to reach $142, marking a 22% increase from last year's $116. The main expenses include food, beverages, and fan gear.

The surge in spending can be attributed to several factors, including renewed excitement and anticipation for the game, increased viewership, and growing interest in tailgating and social gatherings. Additionally, the influence of commercials and advertising, as well as the growth in licensed apparel sales, has contributed to the overall increase in spending.

Despite inflation concerns, the overall economic recovery and consumer confidence have likely played a role in the increased spending on the Super Bowl. The National Retail Federation expects each person to spend around $90 for the big game, with most of that money going toward food and beverages.

However, it is important to note that the impact of the surge in spending may vary depending on the location of the Super Bowl and the local economy's ability to absorb the increased demand. Additionally, the impact of the surge in spending may be short-lived, as it is likely to be a one-time event.

In conclusion, Americans are expected to spend big on the upcoming Super Bowl, with a 22% surge in spending from last year despite inflation concerns. The surge in spending can be attributed to several factors, including renewed excitement and anticipation for the game, increased viewership, and growing interest in tailgating and social gatherings. Despite the potential short-lived impact, the surge in spending is likely to have a significant impact on the broader economy, particularly in the retail and food service sectors.