American Rebel shares surge 13.04% intraday after securing distribution deals in Massachusetts and Arkansas with top-tier wholesalers.

American Rebel Holdings (AREB) surged 13.04% intraday following announcements of strategic distribution partnerships to expand American Rebel Light Beer’s footprint in Massachusetts and Arkansas. The company secured agreements with Commercial Distributing Company in western Massachusetts and C & C Distributors in northeast Arkansas, both family-owned wholesalers with established retail networks and strong local market presence. These partnerships align with the company’s “distribution-first” growth strategy, leveraging top-tier distributors to accelerate national expansion. The Massachusetts deal adds western Massachusetts to the brand’s distribution network, while the Arkansas partnership extends reach into culturally aligned, high-affinity markets. The announcements, coming on the heels of strong lead generation at the 2025 National Beer Wholesalers Association convention, signaled execution momentum and investor confidence in scalable growth through regional distributor networks.