American Outdoor Brands Q3 2025: Navigating Tariff Challenges, Product Impact, and M&A Contradictions

These are the key contradictions discussed in American Outdoor Brands' latest 2025 Q3 earnings call, specifically including: Tariff Exposure and Management, New Products Impact, and M&A Strategy:



Strong Financial Performance:
- American Outdoor Brands, Inc. reported net sales of over $58 million for Q3 2025, up 9.5% year-over-year.
- The growth was driven by increased sales in both their Outdoor Lifestyle and Shooting Sports categories and strong performance from new product launches.

Non-GAAP Adjusted EBITDAS Growth:
- The company achieved a significant increase in non-GAAP adjusted EBITDAS, which nearly doubled year-over-year.
- This was a result of leveraging their innovation advantage, expanding distribution opportunities, and increasing profitability while remaining agile.

New Product Impact:
- New products contributed to over 20% of AOB's net sales, demonstrating their impact on growth.
- Successful launches like the BUBBA Smart Fish Scale Lite and Caldwell's ClayCopter system drove retail foot traffic and attracted new consumers.

Retailer Support and Distribution Expansion:
- AOB secured new and expanded retail placements for several brands, including BOG, Caldwell, Grilla, and MEAT! Your Maker.
- This broader distribution increased brand awareness among new audiences and provided opportunities for innovation and excitement across multiple categories.

Balance Sheet Strength and Capital Allocation:
- The company ended the quarter with $17.1 million in cash and no debt, after repurchasing approximately $1.2 million of their common stock.
- AOB remains focused on organic growth through innovation investments and opportunistic M&A, while continuing to return capital to shareholders through share repurchases.