American Express and Toast Announce Strategic Partnership to Enhance Dining Experiences

American Express and Toast have entered a strategic partnership to enhance hospitality experiences in the US. The companies will develop tools to create seamless and personalized experiences for guests at Resy, Tock, and Toast locations. The partnership aims to give restaurants greater visibility and offer differentiated benefits for American Express Card Members. American Express has made significant investments in dining, including acquiring reservation platform Tock and dining technology platform Rooam.

American Express (NYSE: AXP) and Toast (NYSE: TOST) have announced a strategic, multi-year partnership aimed at elevating hospitality experiences across the United States. The collaboration, which brings together the extensive networks of Resy, Tock, and Toast, focuses on creating more personalized and seamless dining experiences for guests. This partnership is designed to drive increased demand for restaurants by leveraging the strengths of both companies.

The partnership will involve the development of tools that combine the guestbook capabilities of Resy and Tock with Toast’s Digital Chits technology. This integration will enable restaurant staff to easily access important customer information during service, enhancing the overall guest experience. Additionally, the partnership will explore opportunities to offer differentiated benefits to American Express Card Members, further enhancing their dining experience.

American Express, which has a significant presence in the dining sector, has made substantial investments in this area. In 2024, the company acquired dining technology platform Rooam and reservation platform Tock, expanding its network to include 7,000 new restaurants and venues. This partnership with Toast builds on these investments and aims to provide restaurants with greater visibility through the Local by Toast app, alongside Toast Tables.

Toast, a trusted partner for restaurants, has been committed to empowering the hospitality industry for over a decade. The company’s recent innovations, such as Digital Chits and Menu Upsells powered by ToastIQ, highlight its dedication to providing restaurants with powerful tools to optimize operations and drive growth.

The partnership is expected to roll out product features starting in 2026, with a focus on technology that will power richer, more personalized hospitality experiences. This collaboration is set to benefit both American Express and Toast by enhancing their offerings and providing restaurants with tools to better serve their guests.

References:
[1] https://blog.resy.com/newsroom/american-express-and-toast-announce-strategic-partnership-to-help-elevate-hospitality-experiences/
[2] https://www.businesswire.com/news/home/20250805785771/en/American-Express-and-Toast-Announce-Strategic-Partnership-to-Help-Elevate-Hospitality-Experiences