American Express Slides to 135th in Liquidity Amid 25.52% Drop in Trading Volume

On August 21, 2025, American Express (AXP) recorded a trading volume of $0.57 billion, a 25.52% decline from the previous day, ranking 135th among stocks in terms of liquidity. The stock closed down 0.07% for the session.

American Express has expanded its sports and entertainment partnerships, solidifying its position as a global payments leader. The company recently became the official payments partner of Hard Rock Stadium, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Dolphins. This multi-year agreement grants eligible cardholders early access to presale tickets, VIP lounge access, and exclusive entry points. The partnership aligns with AXP’s broader strategy to enhance customer engagement through premium experiences, building on its existing sponsorships in tennis, basketball, and other major sports events. The move also supports its 2025 global expansion plan, which includes over 20 Formula 1 races, with Miami serving as a strategic hub for entertainment and cultural convergence.

Analysts highlight the potential for these partnerships to strengthen customer retention and attract younger, experience-driven demographics. AXP’s network volume grew 5% year-over-year in 2024 and 6% in the first half of 2025, reflecting resilience in travel and entertainment spending. While competitors like Mastercard and Visa also leverage sports sponsorships, AXP’s focus on tailored premium benefits differentiates its approach.

A strategy of purchasing the top 500 stocks by daily trading volume and holding them for one day from 2022 to 2025 yielded a compound annual growth rate (CAGR) of 6.98%. However, the approach faced a maximum drawdown of 15.59% during the backtest period, underscoring the need for risk mitigation even in seemingly stable strategies.