American Express Shares Slide to 172nd in Trading Volume as High-Reward Card Launch Targets Middle-Market Growth

On August 5, 2025, American Express (AXP) closed down 0.65% with a trading volume of $0.65 billion, ranking 172th in market activity. The decline coincided with the announcement of the Fetch American Express® Card, a new co-branded credit card designed to expand the company’s consumer reach. The card, powered by Imprint and issued by First Electronic Bank, offers enhanced rewards through Fetch Points, including 10 additional points per dollar on grocery and retail purchases, and five points on other transactions. The product integrates with the Fetch rewards ecosystem, featuring instant-win mechanisms like the Spin & Win feature, which allows cardholders to accumulate bonus points. American Express emphasized that this partnership leverages its Agile Partner Platform to accelerate product launches while maintaining brand equity through network benefits such as Amex Offers and Experiences.

The collaboration marks a strategic shift for American Express to target middle-market consumers through everyday spending categories. By partnering with Fetch, a rewards app with over 11 million daily receipt submissions, the company aims to drive transaction volume and network fees without directly issuing cards. This approach aligns with broader industry trends where legacy payment networks collaborate with fintechs to expand distribution channels. The card’s high-reward structure and digital-first design reflect American Express’s focus on innovation and customer acquisition in competitive markets.

The strategy of purchasing the top 500 stocks by daily trading volume and holding them for one day delivered a 166.71% return from 2022 to the present, outperforming the benchmark return of 29.18% by 137.53%. This underscores the role of liquidity concentration in short-term stock performance, particularly in volatile markets.