American Express Platinum Card Revamp Offers Enhanced Benefits and New App Features

American Express has introduced new benefits for its Platinum cardholders, including access to over $3,500 in annual value. The card now has a limited-edition mirror design and an increased annual fee of $895. Retail benefits include credits for Lululemon, Saks Fifth Avenue, Walmart, and Oura. Dining benefits include up to $400 in statement credits for Resy purchases and access to exclusive restaurants. The company has also revamped its Amex app, allowing members to access benefits, enroll in exclusive offers, and explore restaurants on Resy.

American Express has announced significant enhancements to its Platinum card, including a new limited-edition mirror design and an increased annual fee of $895, effective December 2025 and January 2026. The company aims to provide cardholders with over $3,500 in annual value through a variety of new and existing benefits.

Key benefits for Platinum cardholders include:
- Retail Credits: Cardholders will receive up to $300 in credits for Lululemon purchases, $200 for health-focused Oura rings, and $50 for Saks Fifth Avenue semi-annually.
- Dining Credits: Up to $400 in statement credits for dining at Resy restaurants.
- Hotel Credits: An increased maximum annual credit of $600 for bookings through Fine Hotels & Resorts.
- Digital-Entertainment Credit: A monthly credit of $25 for digital entertainment.
- Uber Benefits: $120 in statement credits each year for an auto-renewing Uber One membership, in addition to the existing $200 Uber Cash benefit.
- Lounge Access: Complimentary "sterling status" at the Leading Hotels of the World collection.

Additionally, American Express has revamped its app to offer enhanced planning tools and new features for Centurion Lounge users. The app now includes digital "travel stamps" minted on the Ethereum blockchain, which serve as unique souvenirs for travelers. These stamps carry no monetary value but offer a modern way to document journeys.

American Express has been praised for its strategic moves, with Keefe, Bruyette & Woods (KBW) reiterating its Outperform rating and $371.00 price target American Express stock price target maintained at $371 by KBW^[1]. Wells Fargo has raised its price target to $375, maintaining an Overweight rating, while Freedom Capital Markets has downgraded the stock to a Sell rating with a $280 price target American Express stock price target maintained at $371 by KBW^[1].

American Express's latest updates reflect its commitment to enhancing customer experiences and maintaining its premium positioning in the market. The company's strategic partnerships and innovative features are likely to attract new customers and improve retention among existing ones.