American Eagle shares rise as Trump promotes Sydney Sweeney's denim ad.

American Eagle shares rise as Trump promotes Sydney Sweeney's denim ad.

American Eagle Outfitters (AEO) saw its stock price surge significantly on Monday, August 4, following a social media post by President Donald Trump praising the retailer’s controversial marketing campaign featuring actress Sydney Sweeney. The stock closed at $13.28, up 24% from the previous close.

Trump's post on his Truth Social platform highlighted the ad campaign, stating, "Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!" [1]

The campaign, which features Sweeney discussing genetic traits in a sultry voice, has drawn criticism from some social media users who accuse it of promoting eugenics. American Eagle has defended the campaign, stating it is about the jeans [2].

The stock surge represents the latest chapter in what has become a meme-driven rally for American Eagle. The company has faced significant financial challenges, including a $75 million charge related to a writedown of its spring and summer merchandise [3].

Analysts remain cautious about the impact of the ad campaign on actual sales, noting that the real test will be how American Eagle performs during the crucial back-to-school season [2].

References:
1. [1] https://abcnews.go.com/GMA/Culture/trump-praises-sydney-sweeney-amid-american-eagle-jeans/story?id=124347376
2. [2] https://www.thestar.com.my/lifestyle/entertainment/2025/08/05/trump-praises-sydney-sweeney-adamerican-eagle-shares-jump-most-since-2000
3. [3] https://www.latimes.com/business/story/2025-08-04/trump-sydney-sweeney-ad-american-eagle-stock