American Eagle Partners with Travis Kelce for Limited-Edition Collaboration

American Eagle Outfitters has launched a limited-edition product collaboration with Tru Kolors by Travis Kelce, a sportswear and lifestyle brand founded by the NFL player. The collection features over 90 pieces priced between $14.95 and $179.95, merging fashion, sports, and culture. The campaign stars friends and fellow athletes who embody the "live to play" mindset, and will debut through a rollout of high-impact placements across social media, OOH, and TV ads.

American Eagle Outfitters, Inc. (NYSE: AEO) has announced the launch of a limited-edition product collaboration with Tru Kolors by Travis Kelce, a sportswear and lifestyle brand founded by the NFL player. The collection, titled "AE x Tru Kolors by Travis Kelce," features over 90 pieces priced between $14.95 and $179.95, merging fashion, sports, and culture.

The collaboration, more than a year in the making, pairs the #1 jeans brand for Gen Z with one of the most recognizable faces in football and entertainment. Travis Kelce, the creative director of Tru Kolors, was involved in every step of the design and creative process, from fabric selection to graphic creation, reflecting his core philosophy of "live to play."

The collection includes a range of everyday essentials and classic silhouettes transformed into bold statements of confidence and individuality. Highlights include vintage-inspired tees, reimagined varsity jackets, cricket sweaters, rugby polos, utility cargos, soft chenille pieces, and cashmere sets, all with bespoke graphics reflective of the collaboration's unique style.

The campaign stars friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee. These athletes embody the "live to play" mindset and were chosen to represent the collection's spirit of authenticity and self-expression.

The AE x Tru Kolors by Travis Kelce campaign will debut to consumers across the globe through an impressive rollout of high-impact placements across all social platforms, OOH including the Chiefs hometown of Kansas City, a partnership with top NFL news podcast, The Ringer, extensive cTV ads featuring the campaign, and takeovers within fantasy sports content.

American Eagle Outfitters, Inc. is a leading global specialty retailer with a portfolio of beloved apparel brands. The company is committed to empowering customers to celebrate their individuality and offers casual, comfortable, timeless outfitting and high-quality products made to last.

References:
[1] https://www.nasdaq.com/press-release/american-eagle-and-tru-kolors-travis-kelce-debut-limited-edition-collaboration-2025
[2] https://www.stocktitan.net/news/AEO/american-eagle-and-tru-kolors-by-travis-kelce-debut-limited-edition-t1ovswg4hs34.html