American Eagle Outfitters Surges to 225th in Trading Volume with Sydney Sweeney Partnership

On July 24, 2025, American Eagle Outfitters (AEO) experienced a significant surge in trading volume, with a total of $513 million in shares traded, marking a 169.29% increase from the previous day. This substantial trading activity placed AEO at the 225th position in terms of daily trading volume among all stocks.

The surge in AEO's stock price can be attributed to the company's strategic partnership with actress Sydney Sweeney. The campaign, titled "Sydney Sweeney Has Great Jeans," aims to position American Eagle as the leading jeans brand for Generation Z. This initiative includes a prominent 3D billboard in Times Square, enhancing the brand's visibility and appeal to its target audience.

Sweeney's involvement in the campaign has generated significant buzz and excitement, contributing to the positive market response. The campaign features Sweeney styled in a curated wardrobe of American Eagle denim essentials, showcasing the brand's latest fall season collection. This partnership is expected to drive sales and further solidify American Eagle's market presence.