American Eagle Outfitters Soars 24.01% on "Good Jeans" Campaign Success

On September 4, 2025, American Eagle Outfitters' stock price surged by 24.01% in pre-market trading, marking a significant rise that caught the attention of investors and analysts alike.

The surge in American Eagle Outfitters' stock price can be attributed to the company's recent earnings report, which was released on Wednesday. The report highlighted the success of the retailer's controversial "Good Jeans" ad campaign featuring actress Sydney Sweeney. The campaign has been credited with driving significant interest and sales, contributing to the company's upbeat Q2 results.

Investors responded positively to the earnings report, with the stock rallying in after-hours trading. The company's CEO expressed gratitude for the campaign's success, noting that it has played a crucial role in boosting the company's performance. The campaign's impact was further emphasized by the company's expectation of a sales boost during the fall season, thanks to the continued popularity of the "Good Jeans" campaign.

Overall, the success of the "Good Jeans" ad campaign and the positive earnings report have positioned American Eagle Outfitters for continued growth and investor confidence. The company's strategic promotions and advertising efforts have proven effective in driving sales and attracting customers, setting a strong foundation for future performance.