American Eagle Outfitters Soars 15.06% on Sydney Sweeney Partnership

On July 24, 2025, American Eagle Outfitters saw a significant rise of 15.06% in pre-market trading, marking a notable surge in investor interest and market sentiment.

This surge can be attributed to the company's strategic partnership with actress Sydney Sweeney. The campaign, titled "Sydney Sweeney Has Great Jeans," aims to elevate American Eagle's position as the leading jeans brand for Generation Z. The campaign includes a 3D billboard in Times Square, further enhancing its visibility and appeal to the target audience.

Sweeney's involvement in the campaign has generated substantial buzz and excitement, contributing to the positive market response. The campaign features Sweeney styled in a curated wardrobe of American Eagle denim essentials, showcasing the brand's latest fall season collection. This partnership is expected to drive sales and further solidify American Eagle's market presence.