American Eagle Outfitters Partnership with Travis Kelce Boosts Stock 8.54%

American Eagle Outfitters (AEO) rose 8.54% to $13.22 on Wednesday, following a partnership with NFL star Travis Kelce. The collaboration, which launched a limited edition product collection through Kelce's brand Tru Kolors, marks the end of a two-day losing streak for AEO. The collection features over 90 pieces priced between $14.95 and $179.95, and the campaign will debut across social media platforms.

American Eagle Outfitters, Inc. (AEO) experienced a significant intraday increase of 9.32%, reaching $13.22 on Wednesday, July 2, 2025. This uptick in stock price follows the announcement of a limited-edition product collaboration with Tru Kolors by Travis Kelce, marking the end of a two-day losing streak for the company [1].

The collaboration, named AE x Tru Kolors by Travis Kelce, merges fashion, sports, and culture, pairing AEO's status as the leading jeans brand for Generation Z with the recognizable figure of Travis Kelce, an NFL star and entertainment personality. The collection, which has been over a year in the making, features more than 90 pieces priced between $14.95 and $179.95 [2].

Kelce, who serves as the Creative Director for Tru Kolors, was involved in every aspect of the design process, from inspiration to fabric selection and graphic creation. The collection aims to reflect Kelce's lifestyle and philosophy of "live to play," incorporating pieces that exude confidence and individuality. The campaign will debut in two drops on August 27 and September 24, featuring a variety of products such as vintage-inspired tees, reimagined varsity jackets, and cashmere sets [2].

The AE x Tru Kolors by Travis Kelce campaign will be launched globally through an impressive rollout of high-impact placements across social media platforms, OOH advertising, and partnerships with top NFL news podcasts and fantasy sports content [2].

References:
[1] https://www.ainvest.com/news/american-eagle-outfitters-shares-rise-9-32-intraday-launching-ae-tru-kolors-travis-kelce-collaboration-2508/
[2] https://www.marketscreener.com/news/american-eagle-outfitters-inc-announces-american-eagle-brand-s-launch-of-ae-x-tru-kolors-by-travis-ce7c50dede8df320