AMC Theatres Launches "XL at AMC" Initiative for Enhanced Movie Screening Experience

AMC Theatres has introduced XL at AMC, a new initiative offering moviegoers enhanced large-screen viewing experiences with 4K laser projection. This follows successful testing in Europe, where 68 ODEON Cinemas piloted XL screens. In the US, the XL experience will feature screens at least 40 feet wide and offer 2D and 3D films. AMC aims to have 50-100 locations with XL at AMC by the end of 2025, eventually expanding to 200-250 locations globally.

Introduction:
AMC Theatres, the world's largest movie exhibition chain, is enhancing its offering with the introduction of XL at AMC. This new initiative aims to bring moviegoers an enhanced large-screen viewing experience with 4K laser projection, following successful testing in Europe [1]. With a commitment to having 50-100 locations in the US by the end of 2025, and eventually expanding to 200-250 locations globally [1], AMC aims to redefine premium cinema experiences.

AMC's Cinematic Upgrade:
In its ongoing efforts to improve on-screen presentation, AMC has signed an exclusive agreement with Cinionic, a global leader in laser-powered cinema solutions [2]. This partnership will see the installation of laser projectors in 3,500 of AMC's US auditoriums by 2026 [2]. The estimated value of this upgrade is around a quarter of a billion dollars [2].

The Benefits of Laser Projection:
Laser projection offers significant advantages over traditional methods. It provides improved picture contrast, maximum picture brightness, and more vivid colors [2]. Furthermore, laser projection is more environmentally friendly, with less waste and a significant reduction in energy usage [2].

Expanding the XL Experience:
AMC's XL at AMC initiative is expected to include screens at least 40 feet wide and will offer both 2D and 3D films [1]. The company aims to have 50-100 locations with the XL experience in the US by the end of 2025, eventually expanding to 200-250 locations globally [1].

Conclusion:
With the introduction of XL at AMC, AMC Theatres is reaffirming its commitment to offering premium cinematic experiences. The use of laser projection technology represents a significant investment in the future of movie-going and on-screen presentation.

References:
[1] AMC Theatres. (2022, April 25). AMC Theatres Introduces Laser at AMC, Powered by Cinionic, Ushering in the Next Evolution of On-Screen Presentation. https://investor.amctheatres.com/news-events/press-releases/detail/63/amc-theatres-introduces-laser-at-amc-powered-by-cinionic-ushering-in-the-next-evolution-of-on-screen-presentation
[2] Cinionic. (n.d.). Cinionic. Retrieved May 3, 2023, from https://www.cinionic.com/