AMC shares fall 1.42% in sixth straight day of declines as analysts cut estimates amid streaming competition.

AMC Entertainment Holdings (AMC) shares fell 1.42% on Friday, marking their sixth consecutive day of declines, with the stock down 6.10% over the past week. The price dropped to its lowest level since May 2025, with an intraday decline of 2.85%, reflecting persistent investor caution despite earlier signs of recovery in the company’s financial performance.

The recent downturn contrasts with AMC’s strong Q2 2025 earnings report, which had driven a stock price surge earlier in the month. The company narrowed its losses to $0.62 per share from $1.38 in the prior year, while revenue growth was bolstered by high-attendance movie releases and increased guest spending. Analysts initially upgraded price targets, including a $2.70 target from Citi, and reduced short interest by 30.75%, signaling improved confidence in the business. However, mixed sentiment emerged as Wedbush and Barrington Research cut earnings estimates, citing uncertainties in the theatrical market and streaming competition.

Operational initiatives, such as a partnership with ClassPass to expand audience reach and adjustments to pre-show advertising, highlighted AMC’s efforts to adapt to shifting consumer preferences. The company also aligned with Paramount’s focus on theatrical releases, including major franchises like *Top Gun* and *Star Trek*, to drive ticket sales. Despite these strategic moves, the stock faced renewed pressure from speculative trading activity, with options volume spiking to 44.7% of its average daily volume around the $3 strike price, reflecting retail investor influence.

While institutional ownership remained stable at 28.8%, there was no significant insider trading activity in the past three months, leaving market dynamics and external factors as primary drivers of AMC’s stock. The company’s ability to balance cost-cutting measures with innovation in ticketing and partnerships will likely determine its trajectory in the coming months. For now, the recent selloff underscores the challenges of sustaining momentum in a sector still navigating post-pandemic recovery.