Amazon witnesses shift towards premium, wellness-led products in Chennai

Friday, Aug 29, 2025 4:29 am ET1min read

Amazon has seen a shift towards premium and wellness-led products in Chennai, with avocados witnessing three times growth, berries 2.6 times growth, and exotic fruits 1.4 times growth compared to last year. The company has opened two new fulfillment centers in Thiruvallur and Krishnagiri to enhance its operations network and serve customers more efficiently. Amazon Fresh Director Srikant Sree Ram said the shift towards premium products reflects how customers are celebrating more mindfully and seeking quality in every purchase.

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